Laughing Cow expands product line with new Dill Pickle flavor

FRANCE – The Laughing Cow has expanded its cheese spread line-up with a new Dill Pickle flavour, capitalising on the growing popularity of pickle-inspired snacks and recipes.

The new variety combines the tangy taste of dill pickle with the brand’s signature creamy cheese in its classic wedge format.

Positioned as both a snack and a recipe ingredient, the product aligns with on-going social media trends featuring pickle-flavoured foods.

The Laughing Cow Dill Pickle flavour is currently available nationwide at a suggested retail price of $4.53. It is being distributed through major retailers, including Publix, Albertsons, Stop & Shop, Jewel-Osco and Hy-Vee.

Bel Group invests US$19.7M to double cheese production capacity in Vietnam

The company Bel Group has announced a US$19.7 million (€16.7 million) investment to expand its cheese production facility in Vietnam, doubling capacity to 20,000 tonnes per year and positioning the country as the Group’s key industrial and export hub in Asia.

The expansion responds to accelerating demand for Bel’s core brands, including Kiri and The Laughing Cow, in Vietnam and across regional markets.

A ceremony marking the project was held in Vietnam with senior Bel executives, representatives of local authorities, and business and institutional partners in attendance.

Construction is scheduled to begin at the end of January 2026, with handover planned for March 2027.

Once completed, the site will support Bel’s strong position in the Vietnamese cheese market, where it holds a market share of more than 70% across modern retail and traditional trade, driven by locally produced brands such as The Laughing Cow, Belcube and Kiri.

Beyond domestic supply, the expanded facility will serve as an export base for Southeast Asia, as well as China, Japan and the Kingdom of Saudi Arabia, reflecting Bel’s strategy of combining local production with regional reach.

A key element of the project is the addition of a pilot line dedicated to research, innovation and development. The new line will enable industrial trials, recipe optimisation and the testing of new formats adapted to regional consumption habits and nutritional needs.

According to Bel, the pilot line is intended to accelerate innovation and support the development of more accessible and responsible products across Asian markets.

The investment is also expected to have a significant impact on employment. Headcount at the site is projected to grow from 188 employees today to around 400 in the long term.

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