Maui Milk achieves Grass-Fed Certification

AUSTRALIA – Maui Milk has achieved Grass-Fed Certification of its milk supply against the AsureQuality Grass-Fed Scheme, reinforcing its commitment to quality, sustainability, and animal welfare.

Being certified grass-fed means that the company’s Southern Cross dairy sheep are raised primarily on a diet of grass and forage, rather than grain-based feed.

Under the New Zealand Dairy Grass-Fed Administrative Standard, grass-fed feed types make up at least 90% of the diet of the sheep supplying to Maui Milk across all of the supplying farms, and the sheep graze outside for an average of more than 340 days per year, for at least 8 hours per day.

The Southern Cross breed is ideally suited to this pasture-based, free-range system, thriving year-round in New Zealand’s natural environment. This approach supports their well-being and allows natural behaviours to flourish.

This natural, pasture-based farming system promotes the health and welfare of ewes, enhances the nutritional quality and purity of milk and reflects the company’s philosophy of working in harmony with New Zealand’s environment.

“Maui Milk’s products are naturally nourishing, ethically produced, and backed by independent verification. For consumers, grass-fed certification provides trusted and transparent assurance about how their dairy is produced,” the company stated.

AsureQuality works alongside New Zealand’s primary producers and manufacturers, providing a broad range of independent services, including food safety, testing, auditing and certification.

Maui Milk has elected AsureQuality as its trusted partner to provide independent auditing and certification services against the AsureQuality Grass-Fed Scheme.

Through a rigorous, robust audit process, Maui Milk has demonstrated compliance with the AsureQuality Grass-Fed Standard, verifying that the milk supply meets the requirements of the New Zealand Dairy Grass-Fed Administrative Standard, developed by the Ministry for Primary Industries (MPI).

The standard defines what it means to be grass-fed in New Zealand, outlining clear criteria for: the minimum percentage of grass-based feed in the animals’ diet and the amount of time animals must have access to pasture.

AsureQuality’s certification provides independent verification that Maui Milk’s entire milk pool meets these requirements, offering assurance of integrity and authenticity to both customers and partners.

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