Mondelez India introduces new Cadbury Dairy Milk

INDIA – Mondelez India, a confectionery manufacturer, has unveiled a new addition to its Cadbury Dairy Milk lineup — Milkinis, a crème-filled chocolate bar aimed at younger, mobile consumers.

Available in two pack sizes — a 17g single bar priced at Rs 20 and a 34g twin-bar pack at Rs 40 — Milkinis is designed to appeal the Gen-Zs.

Company executives said the launch aligns with evolving consumer preferences, where convenience and bite-sized indulgence are increasingly in demand.

“With Cadbury Dairy Milk Milkinis, we’re introducing a new way to enjoy the chocolate Indians know and love. This unique milk crème format is designed to delight with a playful, shareable treat that speaks to today’s evolving snacking habits,” said Nitin Saini, Vice President–Marketing, Mondelez India.

To support the launch, the brand has launched a nationwide campaign across television, digital platforms, and influencer-led activations. 

A new TV commercial highlights Milkinis with a playful positioning, encouraging consumers to rediscover Cadbury in a lighter, creamier avatar.

The introduction of Milkinis positions Cadbury directly against other confectionery players experimenting with crème-filled chocolate bars, a fast-growing segment in India’s impulse-snacking market. 

Cadbury launches new dairy milk fruitier in UK

In 2024, the company launched three new non-HFSS (high in fat, salt, and sugar) bars to its Dairy Milk Fruitier & Nuttier range, aiming to offer consumers a healthier snacking option without compromising on taste. 

The new bars are packed with a blend of fruits, crispies, cocoa, and crunchy nuts, all topped with a layer of Cadbury Dairy Milk chocolate.  

They come in two flavors: Classic and Orange Boost, with the latter featuring a layer of Cadbury Dairy Milk Chocolate Orange. Initially available in a multipack of 4 x 30 g format across the UK this month, the orange variant will also be released in a single 40g bar format starting from the end of May. 

Designed to cater to health-conscious consumers, the bars are said to contain over 70 percent fruit and nuts and offer just 127 kcals per 30g multipack bar. They are low in sugar and saturated fat while being high in fiber, making them a guilt-free indulgence option. 

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