FrieslandCampina WAMCO introduces new Peak Dairy Creamer

NIGERIA – FrieslandCampina WAMCO, a dairy manufacturer, has launched Peak Dairy Creamer, an innovative product designed to enhance the tea and coffee experience.

Crafted from carefully selected skimmed milk and milk solids to deliver superior taste and nutrition, Peak Dairy Creamer is a good source of Calcium, Vitamin A, and D, and comes in a single-serve convenient packaging size suitable for individual use.

In a statement, the company noted that what makes this product different from others is the inclusion of dairy, which provides more protein intake and non-dairy creamers, thus making the Peak Dairy Creamer fit into our purpose of nourishing consumers with quality dairy nutrition while strengthening our portfolio with a more accessible offering to Nigerians.

Senior Brand Manager, Moronke Adisa-Abayomi, said, “Peak Dairy Creamer represents our commitment to innovation and quality, meeting our consumers’ needs while considering their budget. Whether you are starting your day with morning tea or enjoying an afternoon coffee break, Peak Dairy Creamer transforms every sip into a moment of goodness.”

In January 2025, Peak Dairy Creamer was introduced to the Nigerian market to meet the rising demand for affordable dairy products amidst soaring inflation.

From April to June 2025,   consumer experiential activities were rolled out across 28 regions, reaching over 14,000 Nigerians through wet sampling of the new Peak Dairy Creamer.

The campaign, tagged ‘Taste the Goodness,’ boosted brand awareness, encouraged trial, and generated demand for the newly launched Peak Dairy Creamer.

The Campaign was integrated with in-store shopper activations in general trade and key secondary towns, as well as introducing the new product to the wider Peak Family.

Consumers had the opportunity to experience the taste firsthand and purchase it for consumption with families. Peak Dairy Creamer will be available at major retail outlets nationwide.

As Peak Dairy Creamer becomes available in major retail outlets nationwide, it is expected to resonate with a wide range of consumers, from young professionals seeking convenience to families looking for affordable, nutrient-rich options.

 The product’s single-serve packaging ensures ease of use, while its nutritional profile aligns with the growing demand for healthier beverage choices.

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