Vital Proteins introduces ready-to-drink collagen protein shake

USA – Vital Proteins has launched a collagen-infused protein shake designed to deliver convenience and wellness benefits. The drink focuses on high-quality protein and clinically backed collagen benefits in one easy-to-use format.

The new Collagen & Protein Shake offers 30 g of protein and 10 g of collagen peptides per serving, supporting hair, skin, nail, bone and joint health, lean muscle, and helping to manage hunger. 

Available in a light chocolate flavor, the shake is aimed at consumers who want an efficient way to increase their protein intake while enjoying additional wellness benefits.

Jill Abbott, VP of marketing strategy and innovation at Vital Proteins, said, “People want their wellness routines to work harder, not be harder. The Vital Proteins Collagen & Protein Shake meets the moment with people looking for more protein, more benefits, and more ease in their routine. The tag team of high-quality protein and our signature collagen peptides all in one convenient, great-tasting ready-to-drink beverage delivers on both function and format, without compromise.”

The new product comes after a study revealed that USA consumers are increasing their protein intake, which is linked to benefits in muscle health and weight management. As a result, the nutrition industry is exploring new delivery formats for protein, such as clear solutions or protein-boosted snacks.

Kate Farms launches protein nutrition shake

Recently, Kate Farms unveiled its first High Protein Nutrition Shake designed to support consumers in muscle health, managing weight, and navigating GLP-1 treatment.

The shake helps to fill common nutrient gaps for consumers with obesity or who are overweight. It contains 25 g of plant-based protein, 6 g of fiber, 27 essential vitamins and minerals, 160 calories, and no sugar.

All ingredients are plant-based, organic, and non-GMO. The shake is also free of dairy, soy, gluten, artificial colors, and artificial sweeteners.

Brett Matthews, Kate Farms’ CEO and chairman, said, “Kate Farms was born out of the concept of Food As Medicine: the idea that quality nutrition has the power to change lives. Our High Protein Nutrition Shake is designed precisely to support and nourish people in the midst of change. This isn’t just another protein shake. It’s purposeful nutrition, developed with clinical precision and a whole lot of heart.”

The new product results from 18 months of R&D, which started with identifying an unmet health need due to the rise in GLP-1 usage. People using these medications or on a weight loss journey often have a reduced appetite, which can lead to muscle loss and critical nutrition gaps.

The company’s research team studied the nutritional shortcomings of several protein shakes on the market and gathered insights from healthcare professionals and GLP-1 users. For example, Kate Farms says many shakes on the market are filled with dairy and sugar. 

Subscribe to receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world. SUBSCRIBE HERE