Country Delight expands product offering with new high-protein cow milk

INDIA – Country Delight has launched its latest innovation, high protein cow milk, offering 2X (30g) protein compared to regular cow milk, designed to address nutritional challenges.

According to Country Delight, this clean-label, high-nutrition product delivers 2X (30g) protein per 450ml pack — meeting 50% of the daily RDA in just one serving. It is made using advanced natural filtration technology that reduces excess water while preserving the milk’s natural nutrients.

“We are solving India’s natural protein scarcity by building a clean-label, minimally processed product ecosystem — free from stabilizers, emulsifiers, and artificial ingredients. This is just the beginning. We will soon be introducing high-protein paneer, dahi, whole grain breads, and fresh batters,” said Chakradhar Gade, chief executive officer & co-founder, Country Delight.

There are no added powders, no added water – just pure, pasteurised cow milk. It is rich in calcium and micronutrients, supporting muscle, bone, and metabolic health.

The milk is multi-use friendly and works great in tea, coffee, curd, paneer, shakes, and desserts. Every pack goes through 140+ quality checks, ensuring purity and safety.

This product is ideal for fitness-conscious individuals, growing children, working adults, and families that want natural protein without synthetic processing.

The company stated that despite rising health consciousness, 73% of Indians still fall short of their daily protein needs. The numbers are worse for vegetarians (91% deficient) and even among non-vegetarians (85% are deficient).

What’s more alarming is that 90% of urban consumers are unaware of how much protein they need (~48–60g per day). Many rely on processed powders or low-protein substitutes without understanding the long-term impact.

Protein deficiency can lead to fatigue and low energy, weakened immunity, muscle loss, poor growth in children, hormonal imbalances, slower recovery, and reduced productivity and focus.

Country Delight unveils plant-based dairy alternatives 

The new product comes after the company’s launch of its all-new Oats Beverage, marking its foray into the rapidly growing plant-based drink segment.

Designed for health-conscious consumers seeking a nutritious and affordable alternative, the company stated that the Oats beverage is crafted with the same commitment to purity, quality, and freshness that the brand is known for.

The new Oats Beverage is crafted with carefully sourced ingredients, free from preservatives and artificial additives, and designed to cater to both lactose-intolerant consumers and those embracing plant-forward lifestyles.

Country Delight’s oat beverage is nut-free, Soy-free, and produced in a strict allergen-controlled facility with segregation protocols to prevent cross-contamination.

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