Country Delight expands into plant-based dairy alternatives with oat beverages

INDIA – Country Delight, an Indian direct-to-home food essentials brand, has announced the launch of its all-new Oats Beverage, marking its foray into the rapidly growing plant-based drink segment.

Designed for health-conscious consumers seeking a nutritious and affordable alternative, the company stated that the Oats beverage is crafted with the same commitment to purity, quality, and freshness that the brand is known for.

The new Oats Beverage is crafted with carefully sourced ingredients, free from preservatives and artificial additives, and designed to cater to both lactose-intolerant consumers and those embracing plant-forward lifestyles.

Country Delight’s oat beverage is nut-free, Soy-free, and produced in a strict allergen-controlled facility with segregation protocols to prevent cross-contamination.

It is easier to digest due to soluble fibre Beta-glucan, which aids gut health and promotes smoother digestion—no lactose or casein, which can cause inflammation and digestive discomfort in sensitive individuals.

Additionally, it is unsweetened, with no artificial sweeteners.  Free from added preservatives, ensuring it is natural and premium.  It is made with plant-based ingredients, such as oats and chia, providing a wholesome, minimally processed beverage.

Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight, said, “At Country Delight, we are constantly innovating to meet the evolving needs of our consumers. With the launch of Oats Beverage, we aim to offer a nutritious, plant-based alternative that doesn’t compromise on taste or quality. Our mission has always been to make India live better, and this product is another step towards offering wholesome, nutritious food choices”.

HRX expands with plant-based oat milk

Recently, HRX, a fitness and lifestyle brand, launched plant-based oat milk protein shakes, expanding into the nutrition sector.

Using oat milk as its base, this plant-powered shake delivers 25g of protein per 200ml serving, making it a clean and effective option for daily protein intake. It contains no processed sugar, making it an ideal choice for those seeking a natural, nutritious boost.

HRX’s oat milk protein shake is a 100 per cent dairy-free and lactose-free beverage, specially crafted for today’s health-conscious and active individuals.

Additionally, the shake offers solid nutritional value per 100ml: 12.52g of protein (25.04% of the Recommended Dietary Allowance), 120mg of calcium (12% RDA), 415mg of sodium (20.75% RDA), and 114.54 kcal of energy.

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