Woodlands Dairy recognized for its ECO+ tethered cap innovation at Petco Awards 2025

SOUTH AFRICA – Woodlands Dairy, a Humansdorp-based dairy processor, has been named the winner in the Responsible Packaging Design category at the 2025 Petco Awards for its ECO+ tethered cap innovation.

The company is South Africa’s first to introduce tethered caps on its First Choice Extended Shelf Life milk cartons, a simple design shift with significant environmental benefits. These caps stay attached to the carton, making them less likely to become litter and easier to recycle along with the packaging.

Made from 100% renewable materials and weighing up to 30% less than standard caps, the CueCap Eco+ design is already widely used in Europe. By adopting this innovation early, Woodlands Dairy has taken a clear step towards more responsible, future-ready packaging.

As South Africa’s first dairy producer to introduce tethered caps, the company stated that it is proud to set a new benchmark for responsible packaging in the local market.

This initiative is part of its broader sustainability strategy, one rooted in circular design, renewable materials, and environmental stewardship. It reflects a mindset that sees every element of packaging not as waste, but as a resource to be reused, reimagined, or reduced.

“We are grateful to Petco for recognising our efforts and their continued leadership in driving sustainable packaging practices across South Africa. As a committed Petco member, we’re proud to collaborate with other industry leaders who share our passion for reducing waste, promoting recycling, and building a more circular economy,” the company stated.

Woodlands Dairy launches First Choice Double Cream dairy snacks

In 2024, the company introduced a new line of First Choice Double Cream Dairy Snacks, diversifying its product portfolio and catering to the evolving preferences of health-conscious consumers.

Marisa Maccaferri, marketing executive for Woodlands Dairy and First Choice, emphasized the importance of indulgence in shaping consumer purchasing decisions.

“With consumers focusing even more on health and wellness, First Choice aims to tap into the desire for indulgence and offer consumers a premium, creamy treat that satisfies cravings guilt-free, aligning with their health-conscious lifestyles,” she said.

The new range introduces innovative flavours such as Apple Crumble, Chocolate Cheesecake, Tiramisu, and Plain, designed to evoke the essence of classic desserts while providing a healthier, pastry-free alternative.

According to Marilee Jansen van Nieuwenhuizen, brand manager at Woodlands Dairy, the flavour choices reflect extensive market research and insights from industry leaders like dsm-firmenich and the Kerry Group.

The product also boasts distinctive packaging inspired by global tile patterns, including Azulejo, Talavera, Delft, and Encaustic designs.

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