Woodlands Dairy launches First Choice Double Cream dairy snacks

SOUTH AFRICA – Woodlands Dairy, a prominent South African dairy company, has introduced a new line of First Choice Double Cream Dairy Snacks, diversifying its product portfolio and catering to the evolving preferences of health-conscious consumers.

Marisa Maccaferri, marketing executive for Woodlands Dairy and First Choice, emphasized the importance of indulgence in shaping consumer purchasing decisions.

“With consumers focusing even more on health and wellness, First Choice aims to tap into the desire for indulgence and offer consumers a premium, creamy treat that satisfies cravings guilt-free, aligning with their health-conscious lifestyles,” she said.

The new range introduces innovative flavours such as Apple Crumble, Chocolate Cheesecake, Tiramisu, and Plain, designed to evoke the essence of classic desserts while providing a healthier, pastry-free alternative.

According to Marilee Jansen van Nieuwenhuizen, brand manager at Woodlands Dairy, the flavour choices reflect extensive market research and insights from industry leaders like dsm-firmenich and the Kerry Group.

“Global mainstream flavours such as apple and chocolate are enduring favourites, with growing interest in coffee notes like those found in Tiramisu,” Van Nieuwenhuizen explained.

“In South Africa, apple and cheesecake are particularly popular, while chocolate remains timeless. By omitting pastry or cake components, First Choice offers guilt-free enjoyment of these flavours in a dairy snack format, aligning with consumer trends favouring healthier options without compromising on taste or indulgence.”

The product also boasts distinctive packaging inspired by global tile patterns, including Azulejo, Talavera, Delft, and Encaustic designs.

Each flavour features iconic motifs representing its origin, such as the Tower of Pisa for Tiramisu and the Statue of Liberty for Chocolate Cheesecake.

“These designs highlight quality, care, and artistry, enhancing consumer recognition and appreciation for our exceptional craftsmanship,” Van Nieuwenhuizen noted.

To promote the range, Woodlands Dairy has outlined a comprehensive marketing strategy incorporating social media campaigns, influencer collaborations, sampling programs, and targeted content marketing.

Retail merchandising will also be optimized to ensure strong visibility across Pick ‘n Pay stores nationwide, where the product is now available.

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