Laughing Cow introduces UK’s first chilli-flavoured cheese spread

UK – The Laughing Cow, a cheese manufacturer, has introduced Spicy Chilli, the country’s first chilli-flavoured cheese spread portion, expanding its product offering.

The product is intended to drive incremental sales for retailers while reinforcing The Laughing Cow’s position as the leading brand in the cheese portion category.

This new product responds to increasing consumer demand for bold and spicy flavours in everyday snacks. Designed to appeal to younger and more adventurous shoppers, the individually portioned spread combines the brand’s signature creamy texture with a mild chilli heat.

Oliver Richmond, Marketing Manager for snacks and spreads at Bel UK, said: “We know consumers are looking for new ways to bring bold flavour into their snacking routines, but without compromising on nutrition or great taste. The Laughing Cow Spicy Chilli is the perfect answer, a portion-controlled cheese with a subtle heat that feels exciting yet accessible.”

The company stated that as the only chilli-flavoured cheese spread portion in the market, the innovation not only brings genuine excitement to the category but also strengthens The Laughing Cow’s position as the UK’s number one cheese portion brand.

Wensleydale Creamery invests in smoked cheese technology in UK

In 2024, Wensleydale Creamery, a UK-based cheese maker owned by Saputo, made an undisclosed investment in new machinery to enhance its production of smoked cheese.

The advanced smoking technology has been integrated into the existing facility in Hawes, North Yorkshire.

The company reports that the smoking machinery is already operational and has effectively doubled its current output.

The company also refrained from revealing its current production output but highlighted that the investment will enable the cheese maker to introduce smoked oak, hickory, and beech flavors to its range of cheeses.

Wensleydale Creamery’s current smoked product offerings include naturally smoked Cheddar and Wensleydale.

The company, known for its Wensleydale and Cheddar cheeses, as well as blue cheese, aims to leverage the investment to meet the growing demand for naturally smoked cheese.

Furthermore, the smoked cheese technology will be made available to all brands within Saputo UK’s portfolio, including Cathedral City, Davidstow, and the plant-based cheese maker Sheese.

While the company did not specify which brands might utilize the smokehouse, it indicates the potential for broader applications.

The recent investment in smoked cheese technology underscores Wensleydale Creamery’s commitment to innovation and growth in response to increased interest and demand for smoked cheese.

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