Beyti launches Celemi Sustainability Simulation to drive responsible leadership

EGYPT – Beyti, an Almarai subsidiary, has partnered with Quest | Human Development & Change Agents to launch the first-ever Celemi Sustainability Simulation in the country.

This initiative aims to equip senior leaders with the skills to make environmentally responsible business decisions while fostering long-term sustainability.

According to the company, it recognises that sustainability is not just a promise but an integral part of its identity.

It stated that through the Celemi Sustainability Simulation, it is reinforcing this commitment by providing an immersive learning experience that challenges leaders to navigate real-world sustainability scenarios.

The simulation encourages participants to think innovatively, striking a balance between business profitability and environmental and social impact.

Through dynamic team exercises, senior leaders explore how every decision affects people, planet, product, and profit, ensuring that sustainability remains a key consideration in corporate strategy.

Beyti expands with US$36M facility

The news follows the company’s announcement of the signing of a new facility agreement with HSBC Bank to secure a sustainable linked loan of EGP 1.8 billion (US$36 million).

The loan terms encompass several ESG-linked KPIs, all of which will be subject to independent verification.

These KPIs outline a 12.3% reduction in both direct and indirect emissions by 2026 (compared to 2023), a 9.1% decrease in water intensity, and a 55% reduction in waste sent to landfill, measured against the same baseline.

These targets align with the company’s 2023-2027 sustainability roadmap, which includes ambitious strategies aimed at enhancing the environmental impact of its activities, with the ultimate goal of achieving zero emissions.

The new facility underscores the shared commitment of Beyti to sustainability, with HSBC supporting Beyti and other Egyptian businesses in their transition to net-zero. 

According to the company, the facility is a pivotal step in accelerating its efforts to reach its goals. It gives the financial flexibility needed to invest in more sustainable solutions across all operations, reducing carbon emissions by 30% by the year 2030.

Mr. Chris Abboud, General Manager of Beyti, emphasized that sustainability is central to the company’s strategy as an Almarai subsidiary. He highlighted Beyti’s commitment to continuous improvement, driven by its focus on People, Planet, and Product.

According to him, the company aims to maintain environmental balance by optimising resource efficiency, working towards eliminating buried waste, and minimising its carbon footprint.

Additionally, he stressed Beyti’s dedication to supporting its entire value chain in meeting sustainability objectives.

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