Amul expands footprint with launch of fresh milk in Spain

SPAIN – Amul, a dairy manufacturer, has collaborated with COVAP (Cooperativa Ganadera del Valle de los Pedroches) to introduce fresh milk in Spain, expanding its product offerings.

The launch, which took place at the Embassy of India in Madrid, marked the beginning of Amul’s expansion into Spain and beyond.

This collaboration combines COVAP’s advanced dairy technology with Amul’s globally recognised quality, ensuring Spanish consumers receive high-quality, farm-fresh milk.

The rollout began in Madrid and Barcelona, with plans to expand to Malaga, Valencia, Seville, and Lisbon, Portugal.

Amul’s Managing Director, Jayen Mehta, said “This association will ensure all our Spanish consumers will be nourished and energised with the goodness of Amul Milk. This is the first time that Amul fresh milk is being launched in Europe.”

Additionally, COVAP President, Ricardo Delgado Vizcaíno, echoed this sentiment, emphasizing that the partnership allows both cooperatives to grow their brands while supporting dairy farmers in both nations.

Amul launches fresh milk range in USA

The news follows the company’s launch of fresh milk in the USA, marking a significant milestone as the iconic Indian brand ventures beyond the borders of its homeland for the first time.

According to Jayen Mehta, Managing Director of GCMMF, the initiative is aimed at catering to the Indian diaspora and Asian communities residing in the US, showcasing Amul’s commitment to serving its global customer base.

While we have a longstanding history of exporting dairy products, this marks the inaugural launch of fresh milk beyond Indian borders,” he stated.

He noted that the partnership between GCMMF and the esteemed Michigan Milk Producers Association (MMPA) will facilitate the introduction of Amul fresh milk into the US market.

MMPA will be responsible for milk collection and processing, while GCMMF will oversee marketing and branding efforts for Amul products.

Amul, renowned for its tagline ‘Taste of India,’ is now poised to bring its fresh milk offerings to international consumers, starting with the United States.

Mehta emphasized the strategic partnership with MMPA, a 108-year-old dairy cooperative, during the announcement made at their annual meeting in Detroit on March 20.

“This is for the first time Amul fresh products range will be launched anywhere outside India and in a market like the United States, which has a very strong Indian and Asian diaspora,” Mehta affirmed.

Highlighting the vision to expand Amul’s presence and become a leading global dairy company, Mehta referenced Prime Minister Narendra Modi’s endorsement during the brand’s golden jubilee celebrations.

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