Promasidor Ghana unveils Cowbell Evaporated Milk, expanding its dairy portfolio

GHANA – Promasidor Ghana, a manufacturer of dairy products, has officially launched Cowbell Evaporated Milk, expanding its product offerings in the region.

The introduction of Cowbell Evaporated Milk underscores Promasidor Ghana’s commitment to innovation and excellence in dairy production.

With its smooth consistency and fortified nutrients, the product aims to provide families with a versatile milk option, suitable for tea, coffee, desserts, cooking, and baking.

During the launch, company executives emphasised the brand’s dedication to delivering affordable, high-quality dairy products that support healthy lifestyles.

They expressed confidence that Cowbell Evaporated Milk would resonate well with consumers, offering them a premium yet accessible choice in the evaporated milk market.

Promasidor Ghana unveils Cowbell Premium and Cowbell Vitarich

The new product comes two years after the company announced the launch of Cowbell Premium and Cowbell Vitarich to its renowned Cowbell milk brand.

The introduction of these products underscores the company’s commitment to delivering high-quality, nutritious dairy options to Ghanaian consumers.

The two instant-filled milk powders are enriched with the right proportion of nutrients in addition to a great taste of creamy texture.

Cowbell Premium is designed to offer a richer, creamier taste, providing an enhanced experience for milk lovers. Formulated with higher milk content, it caters to families seeking a premium dairy product for their daily nutritional needs, whether in beverages, cereals, or baking.

Meanwhile, Cowbell Vitarich is fortified with essential vitamins and minerals, ensuring that consumers receive the necessary nutrients to support growth and overall well-being. This product is crafted especially for children, students, and individuals who require added dietary enrichment to maintain active lifestyles.

Speaking at the launch event, Managing Director, Mr. Festus Tettey, emphasised the importance of innovation in dairy nutrition, highlighting Promasidor Ghana’s ongoing efforts to meet consumer demands while promoting health and wellness.

He expressed confidence that Cowbell Premium and Cowbell Vitarich would reinforce Cowbell’s position as a trusted brand in Ghana, serving both affordability and quality.

Managing Director, Mr. Festus Tettey, said, “I would like to extend my deepest appreciation to everyone here for your contribution towards the growth of the business, especially in these difficult times. Your relentless effort and hard work have brought these two new Cowbell products to life, and I believe strongly that we will take the lead in the dairy market again.”

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