Arla Foods Ingredients, Alchemy Agencies partner to distribute dairy ingredients

AUSTRALIA – Arla Foods Ingredients, a supplier of dairy-based ingredients, has announced a new distribution partnership with Alchemy Agencies to serve the growing nutrition market in Australia, New Zealand and the Pacific Islands.

The distribution agreement will primarily focus on Australia and New Zealand (ANZ), underscoring Arla Foods Ingredients’ strategy to expand sales in Southeast Asia and in ANZ/Oceania, where Alchemy Agencies is a leading distributor of speciality food and beverage ingredients.

Alexander Leufgen, Head of Asia at Arla Foods Ingredients, said: “Arla Foods Ingredients is delighted to welcome Alchemy Agencies as a distribution partner. The new agreement for ANZ/Oceania is an excellent fit for our performance nutrition solutions in this dynamic market. Crucially, it will play a key role in supporting our ambitions in Asia and ensuring our focus on customer centricity and service.”

Under the new agreement, the following five key brands in Arla Foods Ingredients will be distributed:  Nutrilac MFGM, Lacprodan, Capolac, MicelPure, and Nutrilac PB-8420, a high-quality whey and milk protein ingredient that ensures soft texture, processability and robustness for the outer mass of sports protein bars.

Both companies stated that the ANZ region has the second highest per capita global spend on sports nutrition products, including bars, drinks and powder shakes, and Australia is the world’s third largest sports nutrition market.

Tristan Molloy, Director of Alchemy Agencies, expressed enthusiasm about leveraging the company’s expertise in sales growth and brand value enhancement for Arla Foods Ingredients’ performance nutrition products in the ANZ/Oceania region.

He stated that the new agreement aligns with their expansion strategy for both partner and supplier networks and reinforces their commitment to the rapidly growing sports nutrition market in key regions.

Arla Foods Ingredients, Brenntag Group partnership

Recently, Arla Foods Ingredients expanded its distribution partnership with the Brenntag Group to expand into three of Southeast Asia’s largest food and nutrition markets.

The continued partnership will enable Brenntag to distribute Arla Foods Ingredients’ high-quality whey and dairy protein ingredients across Vietnam, Thailand, and Indonesia.

According to Arla, the ingredients will support and meet the demand of key sectors such as health foods, infant nutrition, and sports nutrition, along with functional solutions for dairy and bakery products.

The distribution agreement is aimed at meeting the demand for food and beverage products containing high-quality protein, which is rising, according to Research by the USA Dairy Export Council.

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