Danone India introduces DEXOGROW aimed at combating childhood iron deficiency 

INDIA – Danone, a multinational dairy company, has launched DEXOGROW, a specially formulated nutritious milk drink designed for toddlers aged 2-6 years.

DEXOGROW is powered by Iron Biotics, a breakthrough innovation that contains nutrients to support 3X iron absorption, which in turn plays a crucial role in cognitive development in young children. 

According to the company, two in every three children in India suffer from iron deficiency or anaemia—conditions often linked to developmental delays, weakened immunity, and learning challenges.

With Dexogrow, the company intends to not only plug a critical nutritional gap but also spark awareness about the essential role of iron in early childhood growth.

Additionally, the milk contains a blend of 36 essential nutrients, including vitamins A, C and Zinc to boost immunity, along with DHA, ARA, and iron to promote brain health. The formula also features prebiotics to support gut health and comes with a clean-label promise: no sugar, no preservatives, and no artificial flavours.

The new product underscores Danone’s mission to deliver health through food to as many people as possible. With nationwide rollout across both physical and online retail channels, Danone aims to make Dexogrow accessible to all families, regardless of geography.

Danone India promotes AptaGrow for child nutrition

Last year, the company introduced a digital campaign to promote its recently launched product, AptaGrow, designed to address the nutritional needs of children aged 3-6 years.

The digital campaign focuses on the importance of nutrient absorption, especially for holistic child development.

According to the company, AptaGrow, formulated with prebiotics and 37 essential nutrients, plays a crucial role in enhancing nutrient absorption in children.

Research done by health associations revealed that approximately 40% of children under 5 in India fail to reach their full growth potential, necessitating a solution like AptaGrow.

The digital campaign comprises two designed digital films that show the significance of prebiotics in improving nutrient absorption.

“Emphasizing AptaGrow’s unique blend of prebiotics, the campaign goes beyond physical attributes, highlighting its role in supporting emotional and cognitive well-being.”

Sriram Padmanabhan, Marketing Director at Danone India, stressed the campaign’s objective to address evolving lifestyle preferences and challenges affecting children’s growth.

In addition, an independent survey from analysts revealed that 69% of mothers expressed concerns about their children’s growth, with 73% attributing it to poor nutrient absorption.

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