Nutifood, ViPlus Dairy unite to launch Australian Dairy Brand GippsNature

AUSTRALIA – Nutifood, a dairy Vietnamese nutrition company, has partnered with ViPlus Dairy to launch an Australian-standard premium dairy brand, GippsNature, expanding its footprint.

GippsNature is set to launch as an international premium nutritional brand embodying Australia’s nature-first philosophy.

Designed to nurture natural growth across all life stages, the new company will combine the fertile and pristine natural resources of Gippsland, Australia, with scientifically validated nutrition.

Explaining the decision to partner with ViPlus Dairy, Nutifood highlighted that the 130-year-old company from Gippsland, known as Australia’s dairy capital, has earned the trust of consumers across multiple countries with its internationally certified powdered milk products and longstanding brand reputation.

Mr. Tran Bao Minh, Vice President of Nutifood, highlighted that GippsNature is the culmination of a long-term collaboration between ViPlus Dairy, known for its 130-year heritage, and Nutifood, bringing innovation and market expertise to Vietnam.

He emphasised that the partnership extends beyond conventional production, encompassing branding, product development, market strategy, and the entire value chain.

Additionally, he reiterated Nutifood’s commitment to creating high-quality nutritional solutions rather than merely manufacturing milk, a philosophy that has guided the company since its inception in 2000.

Mr. Kevin Norman – Senior Global Engagement Manager, Australian Trade and Investment Commission stated, “The strategic outcomes that we anticipate will flow from this newly formed Joint Venture between ViPlus Dairy and Nutifood Vietnam, will only strengthen the trade ties between our two nations, both in commerce and in friendship.”

ViPlus explained that Gippsland has long embraced organic farming practices for its pastures, avoiding the use of growth hormones or antibiotics on its purebred dairy cows.

Strict animal welfare and environmental sustainability standards are upheld throughout the production process.

Mr. Jon McNaught, CEO of ViPlus Dairy, said, “We firmly believe that Gippsland’s heritage for dairy excellence, and producing some of the highest quality milk in the world, will only have its reputation enhanced through our new strategic partner in Nutifood.

“Together with Vietnam, our key focus, we will develop a range of nutritional products that will provide Vietnamese families with quality, wholefood nutrition underpinned by the Australian reputation for quality and food safety.”

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