Kwality Wall’s introduces new ice cream range: dairy factory

INDIA – Kwality Wall’s, a frozen desserts brand owned by Hindustan Unilever, has introduced The Dairy Factory, a range of slow-churned ice creams, purposed to elevate the at-home ice cream experience.

According to the company, The Dairy Factory is an ultra-creamy line of ice creams, made in small batches with fresh milk swirled into a lusciously creamy line of 100% ice cream.

This new range is crafted with the unique technique of churning ice cream at a much slower pace, which helps in breaking down ice crystals and blending air into the mix, resulting in a richer texture and velvety smooth taste.

The new range is available in four flavours; Vanilla, Butterscotch, Mango, and Chocolate, aimed at bringing the magic of premium ice cream to households and ready to be enjoyed anytime.

Toloy Tanridagli, Head of Ice Cream Business, HUL, said, “We are on a mission to put smiles on people’s faces and have been consistently investing in innovations so that we have something for everyone. Today, Kwality Wall’s provides a complete and varied range of delights to address consumer needs, right from luxurious ice creams to accessible multi-format frozen desserts and more.”

He added that The Dairy Factory’s slow-churned ice creams are a wonderful innovation range made with real dairy and premium ingredients, which come together through a slow-churn process.

The differentiated technology enhances the experience, marrying traditional nuances with modern preferences.

The new product comes as India’s ice cream industry is experiencing a sweet surge, drawing significant attention from investors as startups and established brands alike scoop up opportunities in a rapidly growing market. 

In 2024, the sector attracted a record US$26.5 million in funding, with companies like Go Zero, Hocco, and Hangyo IceCreams Pvt. Ltd. leading the charge. 

Reported by industry sources, Mangalore-based Hangyo secured an impressive US$25 million, signaling strong investor confidence in the frozen dessert space. 

This influx of capital highlights a trend reshaping India’s ice cream landscape, fueled by innovative delivery systems and shifting consumer tastes.

The growth is largely driven by the rise of quick commerce platforms like Blinkit and Zepto, which have transformed ice cream from a seasonal treat into a year-round indulgence.

These platforms ensure rapid delivery, meeting consumer demand for instant gratification. 

A report by MarkNtel Advisors values India’s ice cream market at US$3 billion in 2023, projecting a robust growth rate of 13.49% annually through 2030. 

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