The new ice cream bars are being rolled out nationwide across major US grocery retailers, including Kroger, Albertsons, Safeway and Publix.
The product is made using the company’s traditional open-vat process.
Made with pea protein, it aligns with plant-forward trends
Dessert-inspired flavors are increasingly popular, tapping into nostalgia and indulgence.
It delivers up to 40% high-quality protein in a convenient, on-trend format and is also high in fiber, with no added sugar or fat, and no maltitol.