The launch of The New Milk in Israel enables consumers to taste and enjoy for the first time a pioneering new category that represents a global revolution in the dairy industry.
The six-month suspension aims to avert a looming shortage during the Jewish High Holidays, a period marked by both increased consumption and reduced local production.
Dairy production is being threatened by the increasing frequency and intensity of heatwaves.
The company’s expansion aligns with its vision to strengthen its presence in the dairy industry.