The move comes as the Vermont-based brand continues to position its governance structure as a central component of its values-led business model.
The launch coincides with National Ice Cream Day and marks the latest addition to the brand’s rotating portfolio of limited-batch flavours.
The new offerings – Straw-Bae Shortcake, PB Blondie Bestie and Mocha Mood Pie – bring the total Sundaes portfolio to seven.
The decision comes amid an ongoing dispute between the brand and its parent company, The Magnum Ice Cream Company (TMICC), over governance and board oversight.
Cohen said he will develop other ice cream flavours that speak to the issues Ben & Jerry’s was silenced from addressing publicly by Unilever.