Cohen said he will develop other ice cream flavours that speak to the issues Ben & Jerry’s was silenced from addressing publicly by Unilever.
Greenfield urged Unilever to allow Ben & Jerry’s to operate independently and exclude it from the upcoming spin-off into the Magnum Ice Cream Company.
The new Peaces were created in response to growing demand for snackable options.
This appeal comes as Unilever prepares to spin off its ice cream business, which includes Ben & Jerry’s, into a separate entity.
USA – Ben & Jerry’s, an ice cream business subsidiary of Unilever, has appointed its chief marketing officer Dave Stever as the company’s chief executive…