Ben & Jerry’s expands Sundaes line-up with three new flavors for 2026

USA – Ben & Jerry’s has expanded its packaged Sundaes range with three new flavours, as the company seeks to capitalise on growing at-home indulgence trends and premium ice cream demand.

Each product features layered ice cream with mix-ins and whipped toppings, delivering a full-service sundae experience without the need for at-home preparation.

Straw-Bae Shortcake combines sweet cream ice cream with shortcake cookies and strawberry swirls, topped with strawberry-swirled whipped topping and shortcake crumble.

The flavour leverages nostalgia and seasonal appeal, particularly around Valentine’s Day, while aligning with consumer demand for convenient, ready-to-eat desserts.

PB Blondie Bestie features peanut butter ice cream with blonde brownies and graham cracker swirls, topped with caramel-swirled whipped topping and mini peanut butter cups.

It targets adults seeking rich, indulgent flavour experiences and ‘Instagrammable’ textures that perform well in social media-driven snacking trends.

Mocha Mood Pie blends chocolate cold brew ice cream with chocolate cookies and swirls, topped with fudge-swirled whipped topping and fudge chips.

Coffee sourced from BLK & Bold adds lifestyle and ethical sourcing credentials, appealing to conscious consumers while tapping into the coffee-flavoured dessert trend.

The 2025 Sundaes launch was the top-selling new ice cream innovation in the US, and Ben & Jerry’s executives said the portfolio expansion reflects a strategy to drive incremental growth in the super-premium segment.

The ready-to-eat, layered Sundaes format addresses consumer preferences for convenience, indulgence and novelty, particularly during seasonal peaks.

As a Certified B Corp, Ben & Jerry’s continues to integrate responsible sourcing and ESG principles across its ingredient supply chain, aligning innovation with broader sustainability objectives.

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