Magnum Ice Cream Company invests US$13M to modernize its ice cream facility

HUNGARY – The Magnum Ice Cream Company (TMICC) has invested US$13.06 million (HUF 4 billion) to modernize its manufacturing facility in Veszprém, Hungary.

Featuring a brand-new production line, this upgrade marks a major milestone for both the local community and TMICC’s global supply chain transformation, reinforcing Hungary’s role as a strategically important European production hub.

Located in western Hungary, the Veszprém factory is a strategically important production site within TMICC’s European manufacturing network.

Producing 230 million ice cream units annually, it supplies the Hungarian and European markets with global brands including Magnum, Cornetto and Carte d’Or.

Originally founded in 1955, today the site is home to more than 500 colleagues, as a major industrial employer in the region and an important contributor to Hungary’s food manufacturing sector.

Péter Konecsni, General Manager East Europe and General Manager Hungary, The Magnum Ice Cream Company, said “The ice cream category is increasingly shaped by innovation in formats and consumption occasions, making ice-cream a year-round snacking choice. Investments like this allow us to translate category‑defining ideas into scalable solutions that support long‑term growth across European markets. By strengthening our production capabilities, we ensure that innovation reaches consumers reliably and at the scale required by today’s dynamic retail and snacking landscape”.

With this investment, the local team welcomes the production of Magnum Bonbons, a premium, bite-sized ice cream format created to meet growing consumer demand for smaller portions, shareable indulgence, an alternative to other everyday snacking options that fit various moments of consumption – from coffee breaks to shared dessert occasion.

By producing this format locally, TMICC enhances its ability to bring global innovation to life through reliable, high-quality production for multiple markets.

József Török, Veszprém Factory Director, The Magnum Ice Cream Company, said “Operationally, this investment strengthens our ability to execute complex formats with consistency, precision and reliability. It builds on the expertise of our people and ensures we can deliver consistently high quality across multiple products and markets every day”.

Headquartered in Amsterdam, TMICC generated €7.9 billion in revenue in 2025 and operates a network of 32 factories, 13 R&D centres, and a fleet of three million freezer cabinets serving consumers in 80 markets around the world.

The Veszprém factory plays an important role in translating the company’s global innovation strategy into scalable production, enabling the efficient delivery of new ice-cream formats across multiple European markets.

It reinforces Hungary’s role within TMICC’s European manufacturing network and supports the company’s broader strategy to grow the ice cream category through innovation, new formats and expanded consumption occasions.

At the same time, the site’s ability to handle a wide portfolio of formats for both domestic and export markets enables TMICC to bring new products to market efficiently and consistently.

This operational strength supports the company’s broader ambition to combine global brand development with reliable local execution, ensuring that innovations reached customers and consumers across Europe at scale.

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