Lyons Maid introduces new ice cream sandwich duo

KENYA – Lyons Maid, a brand under Razco Foods, has introduced the new Ice Cream Sandwich Duo: the chocolate ice cream sandwich and vanilla ice cream sandwich, expanding its product portfolio.

The creamy ice cream layered between biscuits creates a handheld treat that blends portability with indulgence. By offering both chocolate and vanilla variants, Lyons Maid caters to classic flavour preferences while ensuring broad consumer appeal across age groups and markets.

The sandwiches are designed to fit seamlessly into multiple consumption occasions, from quick snacks to family desserts, making them versatile additions to retail freezers and food service menus.

Ice cream market size to reach US$105.6B by 2034 – IMARC Group

The new product comes as the global ice cream market, valued at US$80.9 billion in 2025, is projected to reach US$105.6 billion by 2034, exhibiting a CAGR of 2.90% from 2026 to 2034, according to IMARC Group.

The global ice cream market is growing strongly, driven by changing health and wellness trends. Global consumers are becoming more health-conscious and actively seeking frozen desserts that fit into healthier lifestyles.

This has driven faster demand for low-fat, low-sugar, and dairy-free products, as well as functional ingredient-enriched products like protein, fiber, and probiotics.

Plant-based versions made from almond, oat, soy, and coconut milk are highly popular across segments. Clean-label products with low levels of additives and natural sweeteners are also finding favor with health-aware consumers.

Social media awareness, wellness influencers, and the worldwide move toward balanced diets are fueling this trend. Consequently, health-focused product development has emerged as a key strategy in increasing consumer base and creating brand loyalty.

The Middle East and Africa market for ice cream is growing, buoyed by rising disposable incomes, urbanization, and shifting customer needs.

The market for premium, innovative, and healthier ice cream, including low-sugar and dairy-free products, is growing. Growth in modern retail infrastructure as well as the growing power of e-commerce, improves market access.

Sustainability and ethics are also increasingly becoming key to consumer purchasing decisions in the ice cream market.

Through greater awareness of issues related to the environment and society, most consumers are giving preference to brands that show evidence of responsible behavior across the supply chain.

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