Fresh Dairy Uganda unveils new probiotic yoghurt

UGANDA – Fresh Dairy Uganda has unveiled its latest innovation, probiotic yogurt, available in strawberry, plain, and vanilla flavors.

The new product comes in 250g and 450g containers. The probiotic yoghurt is enriched with live cultures that support gut health, digestion, and immunity, aligning with the global trend toward functional foods.

Brookside Dairy acquired Fresh Dairy Uganda, a former brand under Sameer Agriculture and Livestock Limited (SALL), in 2015, with undisclosed financial details.

Brookside Dairy Limited, headquartered in Ruiru, Kenya, is the largest dairy processor in East Africa, a position it has earned through three decades of innovation, strategic growth and community empowerment.

Founded in 1993 on Sukari Farm with a daily milk processing capacity of 5,000 litres, the company has transformed into a regional powerhouse, commanding over 67% of Kenya’s formal milk market and processing over 1 million litres daily.

Brookside Dairy has built a portfolio of strong brands that cater to different consumer segments across East Africa.

Its flagship Brookside brand remains central, offering a wide range of dairy staples including fresh milk, long-life milk, flavored milk, yogurt, butter, ghee, and cream.

The brand is widely recognized for its consistency and broad appeal, making it a household name in Kenya and beyond.

The “Dairybest” long-life milk is especially popular in Kenya for its convenience, as it requires no refrigeration while maintaining wholesome dairy goodness.

On the other hand, Ilara has established itself as Brookside’s mass-market brand, delivering affordable milk and yogurt options that broaden the company’s reach across diverse socioeconomic groups.

In 2017, the company expanded its portfolio with the acquisition of Delamere, a premium brand known for its yogurt, flavored milk, and cheese and retained the Delamere label for its colonial/heritage positioning and established consumer recognition in the yoghurt segment.

Delamere enables Brookside to compete with both global players and local premium offerings in the chilled dairy market, and to introduce differentiated formats and flavours targeted at urban, quality-conscious consumers.

Beyond Kenya, Dairy Fresh plays an important role in Brookside’s regional strategy. Distributed primarily in Uganda and Tanzania, Dairy Fresh focuses on milk and yogurt products tailored to regional preferences, ensuring the company’s competitiveness in neighboring markets.

Dairyfresh range also includes several flavors targeted at children and families who enjoy tasty, nutritious dairy snacks. These come in six flavours, including strawberry, chocolate, and banana, and are available in 250ml and 6-pack cartons.

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