Fresha Dairy Brands introduces natural yoghurt

KENYA – Fresha Dairy Brands has expanded its portfolio with the launch of new fresha natural yoghurt, designed to improve gut health.

The natural yoghurt launch strengthens Fresha Dairy Brands’ presence in the yoghurt segment, offering consumers another option within the growing market for convenient dairy products.

Available in 250ml and 500ml, the new product is made with 100% milk, highlighting the company’s focus on delivering dairy products that offer consumers freshness and quality.

The new product comes after the brand also introduced Fresha Low Fat Milk and Sweetened Fresha Maziwa Lala, reinforcing its commitment to freshness, nutrition, and market responsiveness.

Fresha Low Fat Milk, now available in 500ml, 250ml, and 200ml packs, contains just 2% butterfat and boasts 100% more calcium.

The product is positioned as a refreshing, nutritious option for consumers seeking lower-fat dairy without compromising taste.

Its packaging and promotional messaging emphasize health and vitality, with visual cues like a green measuring tape and energetic taglines such as “Less Fat, Pure Refreshing Taste.”

Alongside this, the company has also launched Sweetened Fresha Maziwa Lala, a fermented milk beverage available in 500ml and 250ml bottles.

The product is designed to appeal to those who enjoy traditional dairy with a sweet twist.

The brand’s company, Githunguri Dairy Farmers Co-operative Society Limited increased its turnover by US$7.75 million despite prolonged drought, rising production costs and livestock diseases affecting the dairy sector.

The co-operative recorded turnover of about US$88.4 million (KES11.4 billion) in the latest financial year, up from US$80.6 million (KES10.4 billion) previously, following increased milk deliveries from farmers.

It received 97 million litres of milk during the period, compared with 91 million litres in the previous financial year, reflecting improved performance despite the challenges facing dairy farmers.

Chairperson John Ndichu attributed the growth to farmers’ commitment to sustaining production and the society’s continued investment in training producers and exploring new markets.

However, he said high animal feed prices, recurring livestock diseases, and prolonged dry conditions continued to threaten milk production and farmers’ earnings, calling on national and county governments to intervene and safeguard the sector.

To receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world, SUBSCRIBE HERE