Ehrmann Cornish Dairy appoints Ed Watts as CEO

UK – Ehrmann Cornish Dairy has promoted chief commercial officer Ed Watts to CEO, effective immediately.

As CEO, he will oversee the company’s long-term development plan, with a focus on expanding manufacturing capacity, establishing the Ehrmann brand in the UK and strengthening its branded and own-label dairy operations.

Ehrmann Cornish Dairy is currently investing in a new desserts facility, scheduled for completion by the end of 2026. A wider programme of efficiency projects is also expected to generate cost savings by early 2027.

Watts has more than 20 years of experience in the FMCG sector, including senior commercial roles at Johnson & Johnson, Reckitt and Mars. Before joining Ehrmann Cornish Dairy in 2025, he served as UK commercial director at JDE Peet’s, where he led the commercial strategy for its UK coffee business.

During his tenure as chief commercial officer at Ehrmann Cornish Dairy, Watts helped strengthen customer relationships, advance innovation and support the integration of Cornish Dairy into the wider Ehrmann business.

Watts said: “This is an incredibly exciting opportunity to lead a business with such strong foundations, exceptional people and genuine ambition. We’ve already made significant progress in stabilising the business, investing in our operations and building long-term partnerships with customers and farmers, and now we’re focused on accelerating that momentum.”

Ehrmann Cornish announces rebrand of Trewithen Dairy

Recently, Ehrmann Cornish Dairy announced that it will rebrand Trewithen Dairy to Cornish Dairy Co. from April 2026, with the updated branding set to roll out across grocery channels as part of a strategy to drive brand recognition, shelf standout and continued national growth.

According to the company, the rebrand is designed to support long-term growth while celebrating the brand’s Cornish provenance, heritage, and commitment to quality.

It will further establish the company as a leader in the premium dairy sector while showcasing its ties to the rich history of Cornish farming.

Following a visual rebrand in 2024 and an acquisition by Ehrmann (now Ehrmann Cornish Dairy), Trewithen Dairy has strongly established itself as a household name and leader in the dairy sector with sales increasing by 11% in 2025 and retail volume growing substantially.

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