Ben & Jerry’s unveils new ice cream flavour

USA – Ben & Jerry’s has introduced a new limited-edition ice cream, Razz Up!, combining an eye-catching flavour innovation with a nationwide campaign encouraging civic participation ahead of the 2026 USA midterm elections.

Available now in more than 200 Ben & Jerry’s Scoop Shops across the US, with retail distribution to follow, Razz Up! features black raspberry ice cream swirled with raspberry sauce and crackling fudge chunk pieces that create an audible popping effect when eaten.

Carleen Pickard, Global Social Mission Director at Ben & Jerry’s, said: “Ben & Jerry’s has long advocated for civil liberties and a strong and inclusive democracy; these values are central to who we are. Razz Up! is what Ben & Jerry’s does best – use the power of ice cream to bring people together and turn concern into action.”

Beyond the product launch, Ben & Jerry’s is rolling out a nationwide “Razz Up!” campaign in partnership with the American Civil Liberties Union (ACLU), Black Voters Matter, Community Change and the National Korean American Service and Education Consortium (NAKASEC).

The new pint also features artwork created by Chicago-based artist and activist Monica Trinidad, whose design draws inspiration from social justice movements and grassroots organising.

While Ben & Jerry’s has long integrated social campaigns into its product launches, the company said Razz Up! is intended to bring together its latest flavour innovation with community engagement throughout the election season.

The launch comes amid ongoing tension with Ben & Jerry’s parent company, The Magnum Ice Cream Company, with the Ben & Jerry’s Foundation stating that it will cease production by year-end if a favourable outcome cannot be reached.

The development comes as tensions continue to escalate between the charity – founded by Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield – and TMICC, which was born out of a spin-off of Unilever’s ice cream business in December 2025.

In a statement, Cohen said: “For Magnum Corporation to now be shutting down the Ben & Jerry’s Foundation is a profound betrayal of everything it was created to stand for. And I will do everything I can to oppose this abuse of power and help Magnum to see the light.”

A spokesperson for TMICC pushed back against the claims, commenting that the company is “deeply disappointed” by the Foundation’s statement, which they said “mischaracterises events past and present.

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