Yakult Singapore introduces probiotic cultured drink

SINGAPORE – Yakult Singapore has expanded with premium probiotic cultured drink in a new peach flavour, the brand’s first new flavour launch in Singapore since flavoured Yakult was introduced in 1980.

The new flavour brings a fresh twist to Yakult’s iconic probiotic cultured drink while maintaining the same trusted probiotics and nutritional profile, providing consumers with a more enjoyable and accessible way to support their gut health on a daily basis.

Available in both single 5-bottle packs and assorted flavour packs (5-bottle and family pack), each bottle contains 10 billion live Lacticaseibacillus paracasei strain Shirota™ (LcS), Yakult’s unique probiotic strain backed by decades of scientific research and proven to reach the intestines alive, increasing beneficial bacteria and supporting digestive health.

Created for both younger consumers and families, the new peach flavour offers a refreshing taste experience that complements modern lifestyles and wellness routines. As part of this update, Yakult Singapore will also be phasing out its orange flavour.

“Yakult has been a part of Singaporeans’ daily lives for more than four decades, and the launch of our new peach flavour marks an exciting chapter for Yakult Singapore as we continue to keep the brand fresh and relevant,” said Mr. Sunami Masaaki, Managing Director of Yakult Singapore.

“We hope this latest offering gives both longtime fans and new customers more reasons to make Yakult a part of their everyday routines.”

Yakult’s new peach flavour will be available via home delivery from 1 July 2026 in both 5-bottle packs and assorted flavour packs (5-bottle and family pack), and at supermarkets and retail stores islandwide from 6 July 2026, with prices starting from S$3.50.

Recently, the company introduced its latest Vitals, which is dairy-free, marking the first time it has dropped its patented Lactobacillus strain since the brand’s entry into Europe.

The Japanese probiotic brand, launched 90 years ago, first brought its fermented Lactobacillus gut-health drink to Europe 30 years ago and has now launched a soy-based drink, Vitals.

The Yakult Light (2002) launch was a major early extension, followed by gradual functional updates through the ‘Plus’ range in the 2010s.

This changed in 2024 with the launch of Yakult Plus Peach, the brand’s first significant flavour innovation in Europe in over 20 years.

To receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world, SUBSCRIBE HERE