Lifeway Foods partners with Barry’s to launch kefir-powered fitness shake

USA – Lifeway Foods has partnered with Barry’s, the global leader in boutique fitness, for its Find Your Strength challenge, fueling participants with the newly launched, kefir-packed Power Play shake available at Barry’s Fuel Bar locations nationwide.

The Lifeway Power Play shake blends Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, providing a protein- and probiotic-packed boost to energize workouts and support recovery.

The Find Your Strength challenge runs from January 26 through February 25, 2026, with participants choosing their track: 12 classes in 30 days or 20 classes in 30 days.

This global challenge spans Barry’s Red Rooms worldwide, and all class modalities count toward the goal. Participants who complete the challenge will be recognized for their accomplishments, with rewards and incentives provided by Barry’s.

“Our probiotic-rich kefir provides protein and essential, bioavailable nutrients to support gut health, recovery, and overall wellness,” said Julie Smolyansky, CEO of Lifeway Foods.

“It’s a natural fit for Barry’s Find Your Strength challenge, and we’re excited to help participants fuel their workouts and recover with a shake that’s both nourishing and delicious.”

The Lifeway Power Play shake will be available at Barry’s Fuel Bar locations nationwide throughout the challenge, providing a convenient and delicious way to boost performance and recovery after each class.

Lifeway will also be setting up a kefir smoothie bowl bar at Barry’s Hamptons studios this summer, allowing guests to fuel up with probiotic-rich creations after their workouts.

Lifeway Foods reports US$57.1M net sales in Q3 2025

In 2025, Lifeway Foods, the leading U.S. supplier of kefir and fermented probiotic foods, reported US$57.1 million in net sales, a 29% volume-led net sales increase on a comparable basis, driven by the Company’s flagship Lifeway Kefir.

Gross Profit Margin is 28.7%, up from 25.7% last year. Selling Expense: 8.8% of net sales, slightly up from last year, reflecting continued investment in marketing and distribution.

Net Income is US$3.5 million, or $0.23 per basic and diluted common share, compared to US$3.0 million, or $0.20 per basic and $0.19 per diluted share in the prior year.

Julie Smolyansky, President and Chief Executive Officer of Lifeway Foods said,”We delivered another exceptional quarter that further solidifies Lifeway’s dominant position in the kefir category and emphasizes the growing consumer demand for our flagship Lifeway Kefir and high-protein Lifeway Farmer Cheese,”

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