Cavin’s Milkshake expands with nostalgic 90s-inspired flavours

INDIA – CavinKare, under its beverage division, has strengthened its Cavin’s milkshake portfolio with the launch of Orange Cream Biscuit and Premium Malt variants. 

Inspired by iconic 90s flavours and crafted with modern dairy innovation, the launch reinforces the brand’s promise of delivering a “Taste of Childhood” that blends nostalgia with a contemporary twist.

To mark the launch, the brand rolled out its ‘Indulge the Child in You’ campaign for Children’s Day, engaging over 2,500 college students through 90s-inspired photobooths. 

Students captured fun “adult vs. childlike” moments while enjoying the milkshakes, with photos printed as keepsakes.

K.G. Mallikeswaran, Business Head – Beverages at CavinKare Private Limited said, “As the Indian beverage segment continues to evolve, the demand for products that blend emotional resonance with innovation is stronger than ever. At Cavin’s, we believe that taste is a powerful storyteller, and with our Orange Cream Biscuit and Premium Malt milkshakes, we are bringing back flavours deeply rooted in Indian childhood nostalgia.

“The ‘Indulge the Child in You is an initiative in the same direction, where we want to tap into the collective memory of generations and deliver the milkshakes in a convenient, contemporary format. Through this expansion, we are committed to leading the category with differentiated offerings.”

The Orange Cream Biscuit Milkshake evokes the playful tang of cream-filled biscuits from school lunchboxes, while the Premium Malt Milkshake delivers malty richness with roasted notes and subtle sweetness.

Both variants are available in 170ml and 180ml tetra packs, priced at Rs. 37 and Rs. 42 respectively, across general trade outlets, modern retail chains, and e-commerce platforms nationwide.

CavinKare launches Cavin’s Milkshake in Sri Lanka

Recently, the FMCG announced the launch of its flagship innovation brand, Cavin’s Milkshake, in Sri Lanka.

Mr Raja Varatharaju, Vice President & Business Head – International Business, CavinKare said, “We are delighted to bring Cavin’s Milkshake, India’s No 1 mid-meal snack brand, to Sri Lanka. This milestone not only marks our entry into the food and beverages sector here, but also reflects our commitment to continue investing in the region.”

Crafted from fresh milk and manufactured under stringent international quality standards, Cavin’s Milkshake is celebrated for being thicker, creamier, and tastier.

The product has a 9-month shelf life, offering both indulgence and convenience for consumers seeking a wholesome mid-meal snack.

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