HRX, Country Delight launch Mission Protein to tackle protein deficiency

INDIA – HRX, India’s leading fitness and active lifestyle brand, has partnered with Country Delight to launch Mission Protein – a nationwide initiative aimed at addressing India’s growing protein deficiency.

Research shows that 3 out of 4 Indians do not consume adequate protein, and most remain unaware of their daily requirement.

Mission Protein, HRX, and Country Delight aim to bridge this nutritional gap by offering high-protein dairy products and creating awareness around the importance of protein as part of a balanced diet.

Speaking about the movement, Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight, said, “Country Delight is built with a single purpose — to help India live better. As part of that mission, we are thrilled to partner with HRX to launch Mission Protein India — a movement that stands for the belief that protein is for everyone.”

The key differentiator of the product is its purity. It contains no added protein powders, stabilizers, emulsifiers, or artificial ingredients.

This clean-label, high-nutrition product delivers 2X (30g) protein per 450ml pack — meeting 50% of the daily RDA in just one serving.

It’s made using advanced natural filtration technology that reduces excess water while preserving the milk’s natural nutrients.

Hrithik Roshan, Founder of HRX, said, “The foundation of fitness is in nourishment and Mission Protein is here to bridge the gap and ensure your daily protein intake is met with. Our partnership with Country Delight is to ensure your health needs are met, right in your homes.“

Mission Protein for India is embarking on a mission to make everyone understand that protein is not a luxury but a necessity for all.

Together, the Country Delight-HRX Mission Protein is committed to cutting through the confusion, ensuring that clean, high-quality protein is no longer complicated, expensive, or out of reach.

They’re making it simple, pure, and accessible, delivering it straight to homes across India. This is more than an initiative; it’s a movement to build a stronger, healthier India, one home at a time.

Afsar Zaidi, Founder of HRX, said, “Mission Protein marks an exciting expansion of HRX’s purpose of making holistic wellness more accessible. With Country Delight’s direct-to-home reach and HRX’s commitment to empowering healthier lifestyles, we’re building a movement that addresses a real, everyday need.”

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