Grupo Lala appoints Rosalina Tornel as Chief Growth Officer

MEXICO – Grupo Lala has announced the appointment of Rosalina Tornel as Chief Growth Officer (CGO), who will drive the consolidation of the company’s growth strategy.

According to the company, Tornel will integrate the Marketing, Research and Development, and Sustainability areas under a single vision, with the goal of strengthening innovation, the brand portfolio, and consumer engagement to ensure sustainable and purposeful growth.

She will also focus on placing the consumer at the centre of every decision, transforming data, market intelligence, and global trends into strategies that strengthen the company’s competitive advantages and consolidate its mission to be the #1 nutrition brand.

“For me, this new chapter means listening more than ever to those who trust Lala and responding with agility and innovation. We want to grow, yes, but grow in such a way that every product and every experience reflects the trust that millions of families have placed in us for generations,” she stated.

As part of this evolution, the company seeks to be recognized for an increasingly broad portfolio that includes dairy products and derivatives, meat products, desserts, plant-based beverages, and juices.

 This diverse and growing offering reflects Grupo Lala’s commitment to being present in more moments of families’ lives and responding to new needs.

Francisco Camacho, CEO of Grupo Lala, stated: “Rosalina’s appointment as CGO reflects the evolution we are driving at Lala. Her experience, vision, and leadership will be key to integrating strategic areas and leveraging our capabilities with greater agility. This move strengthens our ability to continue growing sustainably and keep Lala where it belongs: as the #1 nutrition brand in Mexico, always close to families.”

The news follows the company’s announcement of a significant investment of US$3.42 million aimed at increasing milk consumption nationwide.

The initiative is part of a major strategy to address declining milk intake and promote its nutritional benefits among Mexicans.

According to the company, the campaign will focus on educating the public about the importance of milk in a balanced diet. 

This comes at a time when milk consumption in Mexico has seen a gradual decline, with many consumers turning to alternative beverages. 

Grupo Lala plans to roll out a series of advertisements, community programs, and partnerships with schools to encourage people, especially children, to drink more milk.

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