Yoplait launches first natural unsweetened kids’ yoghurt

FRANCE – Yoplait, a Sodiaal brand, has made an entry into the kids’ yogurt market with the launch of Petits Filous Natural, the first-ever natural unsweetened yogurt designed explicitly for children.

This product, available in a 450g sharing pot, is fortified with calcium and vitamin D and contains no added sugar, honouring the brand’s commitment to enhancing children’s nutrition across the UK.

The introduction of Petits Filous Natural comes in response to statistics indicating that over 1 million children in the UK are at risk of poor growth and development due to deficiencies in essential nutrients such as calcium and vitamin D.

Recent data highlight a troubling decline in calcium intake among children, with nearly 20% of 4- to 10-year-olds clinically deficient in vitamin D, leading to a resurgence of bone health issues, such as rickets, for the first time since the 1950s.

Ewa Moxham, head of marketing at Yoplait, said: “With 61% of children aged 0-9 consuming yogurts outside the kids’ category, primarily plain and Greek yogurts, we recognise a gap in fortified options critical for healthy development”

The 450g format is designed for practicality, allowing for multiple servings, making it suitable for various occasions, including breakfast.

Parents can customise their servings with fruits, nuts and seeds, promoting a fun and engaging way to incorporate healthy eating habits into children’s diets.

The product is priced at an RRP of £1.95 and is expected to resonate with both existing and new consumers in the kids’ yogurt category, reinforcing Yoplait’s long-standing commitment to fortification and nutritional excellence.

The brand has been a leader in this space for over 15 years, with its established products like Petits Filous and Frubes already recognised for their calcium and vitamin D content.

Yoplait sues Danone over Skyr product dispute in Ireland

Recently, the brand filed a lawsuit against Danone in Ireland’s High Court, alleging that Danone imitated its Yoplait Skyr yogurt range. 

The legal action, lodged on April 11, claims Danone’s Light & Free Skyr products infringe on Yoplait’s brand identity, a practice known as “passing off.” 

This marks another chapter in the competitive dairy market, where both companies vie for dominance in the high-protein yogurt segment.

According to a statement from Yoplait Ireland’s managing director, Andrew Burke, the company is determined to protect its brand. 

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