Ben & Jerry’s launches bite-sized Brookies & Cream ‘Peaces’

UK – Ben & Jerry’s, an ice cream maker, has introduced its latest product, Brookies & Cream ‘Peaces’, expanding its footprint in the region.

The new offering combines the brand’s signature brownie batter ice cream with a sweet cookie core, all enveloped in a white coating and finished with chocolatey crumbs, creating a convenient spoon-free treat.

Joao Piva, the Flavour Guru at Ben & Jerry’s, said: “We know our fans love all things delicious and convenient, and we’ve been hearing them cry out for more snackable options”.

According to the company, the new product is designed to provide a satisfying sweet fix without the need for utensils, appealing to consumers looking for on-the-go indulgence.

Brookies & Cream ‘Peaces’ are crafted with Fairtrade Certified sugar, cocoa and vanilla, reinforcing Ben & Jerry’s commitment to ethical sourcing and sustainability.

Ben and Jerry’s introduces Oatmeal Dream Pie ice cream

In 2023, the company added a new non-dairy ice cream flavour to its non-dairy portfolio called Oatmeal Dream Pie.

The new flavour consists of an Oatmeal Crème Pie Non-Dairy Frozen Dessert with marshmallow swirls and Gluten-Free Oatmeal Cookies by Partake.

“Foodie fans can rejoice in this new version of our nostalgic offering,” said Chris Rivard, head of R&D North America at Ben & Jerry’s.

Partake Foods, a New Jersey, USA-based company that specializes in selling allergy-friendly products that are nut-free, gluten-free, vegan as well as non-GMO and Kosher, was beyond thrilled to participate in the project.

“The chance to work with Ben & Jerry’s is an Oatmeal Dream come true,” said Denise Woodard, the Founder and CEO of Partake.

Unlike previous other ice cream flavours which Ben and Jerry’s added to their menu temporarily, the new flavour is permanent and will be featured across the United States in pints going in a price range of  US$5.99 to US$6.49.

Ben and Jerry’s highlighted the importance of supporting businesses owned by black people and women-led enterprises such as Partake Foods as part of its ongoing commitment to close the gender gap in the industry and address racial justice in the USA.

“We’re thrilled to partner with high-end suppliers who provide the incredible chunks and swirls fans expect from Ben & Jerry’s, and this flavour truly delivers,” Rivard added.

Ben and Jerry’s is also committed to making their products GMO-free in 2013 in support of the national mandatory GMO labelling legislation.

The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls.

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