Meiji introduces new blended butter and cheese spread product

JAPAN – Meiji, a dairy manufacturer, has launched a new Spreadable Matured Cheese Blend, a product addition to its line of spreadable butters, expanding its product offerings.

The company stated that the spread is made with butter as the main ingredient, with added cheese, canola oil and salt. It is described as a soft whipped type designed for easy spreading on bread, with the butter’s richness and the aged cheese combining to create a ‘luxurious’ and deep savoury taste.

The product is designed to enhance everyday toast and add more fun to consumers’ daily meals, while still being made with a short and simple ingredients list.

Meiji’s Spreadable line will be relaunched on 1 September with a new packaging design, evoking the concept of ‘a spread that enhances the delicious taste of bread itself’ complete with breakfast imagery.

Meiji introduces functional milk beverage

The new product follows the company’s introduction of milk beverage, Meiji Eye and Sleep W, set to support eye accommodation and enhance sleep quality through its innovative formulation.

According to the company, the product contains 7.5mg of crocetin, a functional ingredient derived from gardenia fruit and saffron, renowned for its ability to promote eye health and improve sleep patterns.

“With its small molecular weight, crocetin ensures easy absorption into the body, maximizing its beneficial effects.”

Targeting individuals experiencing vision-related issues and sleep disturbances, Meiji noted that the new product is designed to alleviate the strain induced by prolonged screen time and enhance the depth of sleep.

Additionally, the firm noted that the beverage boasts a fat-free composition, containing less than 0.5mg of fat per 100ml, in accordance with food labeling standards.

“Furthermore, Meiji Eye and Sleep W Support incorporate 100mg of tryptophan, an essential amino acid known for its role in facilitating sleep regulation,” Meiji said.

“The beverage’s refreshing orange-chamomile flavor provides a delightful sensory experience, making it an ideal pre-bedtime indulgence.”

With the launch of Meiji Eye and Sleep W Support, the company aims to address prevalent health concerns among Japanese consumers, particularly the young to middle-aged population.

Drawing insights from TSUMURA & CO’s recent survey on the situation of feeling ‘somewhat unwell’, Meiji revealed it plans to offer holistic solutions to enhance overall well-being.

According to the survey findings, a significant percentage of respondents reported experiencing symptoms such as fatigue, eye strain, and sleep-related issues, attributed to factors such as lack of sleep and motivation, aging, and temperature fluctuations.

Subscribe to receive our email newsletters with the latest news and insights from Africa, the Middle East and around the world. SUBSCRIBE HERE