Vinamilk awarded with most potential milk brand by Brand Finance

VIETNAM – Vinamilk has surpassed many giants to take the lead in brand potential, ranked AAA+ in brand strength, and maintained its position in the Top 10 most valuable milk companies in the world, according to Brand Finance.

In the Brand Potential category, units are evaluated based on 4 indicators: the level of customer willingness to recommend the brand, the ability to accept higher prices, trust from financial experts, and long-term growth potential.

With the highest total score, Vinamilk tops the list of the world’s most potential milk brands. This is the fourth consecutive year that the Vietnamese dairy company has been among the world’s top 3 most potential milk brands since this ranking was announced.

Vinamilk is also the only Southeast Asian company to continue to be in the Top 10 most valuable dairy brands in the world. The company’s achievements help Vietnam rank 5th in terms of global dairy brand value, reaching 5.8%, surpassing the US (4.1%) and Finland (4.5%).

This is also the first year Vinamilk has been ranked AAA+, the highest level on the Brand Strength scale – showing an extremely strong brand, capable of maintaining and expanding market share, awareness, trust and profitability beyond competitors.

This ranking is on par with the dairy giants of India and Finland and higher than many leading names from Europe or the US. This has helped Vinamilk rise significantly on the world food industry map, becoming the only representative of Vietnam in the Top 30 most valuable brands.

Regarding the Brand Strength Index (BSI) – the basic index to calculate brand value according to Brand Finance’s method, Vinamilk is recognized in the Top 5 food brands with the highest brand strength index in the world in 2025.

According to Mr. David Haigh – Chairman and CEO of Brand Finance, a well-managed brand not only brings measurable value from attracting and retaining customers, but also enhances the ability to attract talent, strengthen investor confidence and increase organizational flexibility.

A representative of the dairy company said that for brands in the top group globally, the ranking position does not depend on short-term communication campaigns. In the case of Vinamilk, the core factor lies in the consistent philosophy for nearly 5 decades of “not compromising quality”.

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