The initiative officially began with the “Lomba Gerak PRIMAGRO” event held on August 12, 2025, at GOR Sunter in Jakarta.

INDONESIA – Frisian Flag Indonesia has proudly launched a collaboration with HIMPAUDI, the Indonesian Association of Early Childhood Educators, to promote optimal child development through active movement and creative play.
The program is designed to reach approximately 16,000 early childhood children across eight locations in Jakarta and West Java.
Through a series of engaging activities, it aims to strengthen motor skills, improve focus and teamwork, enhance creativity, and promote a healthy and active lifestyle from an early age.
These efforts reflect Frisian Flag Indonesia’s commitment to supporting holistic child development, recognizing that the right stimulation in early years lays the foundation for sharp thinking and resilience in the future.
In addition to movement-based activities, Frisian Flag Indonesia has partnered with several business collaborators—Raja Susu, Diamond, Susu Mitra, Borma, Surya Sumber, Aneka Buana, and Yoma—to distribute nutritious dairy products that complement the learning experience.
One of the standout events, “Lomba Kolase,” involved 700 preschoolers in a creative collage-making competition, encouraging imagination and expression beyond the classroom
The launch drew an enthusiastic crowd of over a thousand preschoolers and was attended by key figures including Andrew F. Saputro, Corporate Affairs Director of Frisian Flag Indonesia; Dr. Betti Nurani, M.M., Chairperson of HIMPAUDI; Endang Kuswatiningsih, S.Pd., Head of HIMPAUDI North Jakarta; and Fida Hendra, Bunda PAUD of North Jakarta.
PT Frisian Flag Indonesia, SNV partner for climate-smart dairy farming
Recently, T Friesian Flag Indonesia signed a Memorandum of Understanding (MoU) with SNV Netherlands Development Organization, and Invest International to launch the Climate Smart Demo Farms initiative.
The multi-year, multi-stakeholder effort initiative aims to build a sustainable, productive, and climate-change-adaptive dairy farming system while empowering smallholder farmers to transition into medium-sized farmers with more stable incomes.
Welcoming this initiative was the Director of Veterinary Public Health at the Ministry of Agriculture of the Republic of Indonesia, Dr. Drh. Nuryani Zainuddin, M.Si.
He said that he fully supports the Frisian Flag Indonesia initiative as a real effort to support the welfare of smallholder dairy farmers by increasing productivity while transforming the livestock sector towards a more sustainable and adaptive direction to climate challenges.
This program is crucial in the midst of the challenges of the national dairy sector. The contribution of local fresh milk is only around 20%, while small farmers support more than 90% of production with an average of only 2–4 cows.
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