Danone, CAF kick off new era of wellness through football

FRANCE – Danone, a dairy company, has partnered with the Confederation of African Football to become an official partner of the TotalEnergies CAF Africa Cup of Nations (AFCON), Morocco 2025 and the TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON), Morocco 2024.

This partnership strengthens Danone’s commitment to promoting health through food across the African continent, where both sports and nutrition play an essential role at every stage of life.

Building on its Paris 2024 Games legacy, Danone reaffirms its commitment to health through food and sports.

Present in Africa for decades, Danone announced that it is proud to partner with these two iconic competitions, which bring together generations around shared values of proximity, transmission, and celebration, in perfect resonance with those of the Group.

As an official partner, Danone will share its expertise in nutrition for all ages by providing dairy products to over 10,000 volunteers, 5,000 accredited journalists, as well as officials and team members involved in these two major sporting events.

Products will also be available in the stadiums and official fan zones, giving spectators the chance to experience quality nutrition close to the action. Flagship brands from Danone’s African portfolio—Danone, FanMilk, Dan’Up, NutriDay and Jamila—will be showcased throughout the competitions through campaigns and engaging public activities.

The WAFCON will take place in Morocco from July 5 to July 26, 2025, followed by the AFCON from December 21, 2025, to January 18, 2026.

Beyond the pitch, Danone is committed to supporting the CAF’s African Schools Program by developing educational kits for young footballers.

These kits aim to promote the importance of a balanced diet and regular physical activity from an early age.

This initiative builds on the legacy of the Danone Nations Cup, an international children’s football tournament that Danone has organized for over 20 years.

 “This partnership fully reflects our mission: bring health through food to as many people as possible. The values of these competitions—proximity, transmission, celebration—deeply resonate with those of Danone. We are proud to be part of these iconic events to showcase our brands and vision across Africa. Africa is the cradle of humanity and will also be its future,” emphasized Antoine de Saint-Affrique, CEO of Danone.

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