USA – Ben & Jerry’s has introduced a new packaging format, expanding beyond its traditional pint-sized containers.
Reported by the company, the new Scoop-apalooza collection, launched on January 14, features 28-ounce containers designed for easier sharing.
According to a statement from Haylee Nelson, a flavor guru at Ben & Jerry’s, the new offering is intended to be inclusive and unpretentious, complementing various desserts and celebrations.
For the debut, Ben & Jerry’s introduced four new flavors: Vanilla & Fudge Brownie, Chocolate & Fudge Swirl, Strawberries & Cream, and Coffee & Fudge Chip.
A report by the company detailed that Vanilla & Fudge Brownie consists of vanilla ice cream combined with swirls of Greyston Bakery fudge brownies. Chocolate & Fudge Swirl is crafted with a chocolate ice cream base blended with rich fudge swirls.
Strawberries & Cream combines a sweet cream base with strawberry swirls, while Coffee & Fudge Chip features coffee ice cream sourced from BLK & Bold, mixed with fudge chips.
According to Ben & Jerry’s, the Scoop-apalooza collection is scheduled to arrive at grocery stores across the United States later in January.
Meanwhile, the company has also expanded its retail presence with the opening of a new store at Baltimore Peninsula. Reported by the Baltimore Peninsula development team, the new location is part of an ongoing effort to establish a diverse and dynamic food district.
MaryAnne Gilmartin, Founder and CEO of MAG Partners, stated that Ben & Jerry’s adds a vibrant and socially impactful element to the waterfront community.
A report by Ben & Jerry’s noted that the Baltimore Peninsula location is a locally owned franchise.
Franchisees Jason and Jerry Bhuller expressed excitement about bringing the brand to the area, emphasizing their commitment to providing a welcoming space where residents and visitors can enjoy the company’s signature ice cream.
The store joins several other recent openings at the development, including Jersey Mike’s, Pinky Cole’s Slutty Vegan and Bar Vegan, Rye Street Tavern, and various dining concepts at ROOST Baltimore.
According to Baltimore Peninsula representatives, additional openings in the coming months will include Blü Cā, Slurp Noodle Bar, Urbano Tex-Mex, and the local coffee shop Daily Grind.
Founded in 1978 in Burlington, Vermont, Ben & Jerry’s is known for its wide range of ice cream flavors, including non-dairy options.
A report by the company highlights its offerings beyond traditional ice cream, such as ice cream cakes, sundaes, shakes, Cookie Dough Chunks, and Doggie Desserts.
According to the brand, the latest expansion aligns with its mission to create enjoyable and shareable experiences through ice cream
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