Hollandia partners with KieKie for ‘Dairy Power’ campaign in Nigeria

NIGERIA – Hollandia, one of Nigeria’s leading dairy brands, has launched an innovative new campaign designed to highlight its “dairy power” while engaging with consumers in a ‘fun and interactive way’.

The campaign involves a collaboration with KieKie, a popular media personality, actress, and content creator known for her humorous and relatable skits.

The partnership has added a layer of excitement and curiosity to the campaign, allowing Hollandia to connect with its target audience in a unique and memorable fashion.

According to the dairy company, the buzz around this campaign started when KieKie teased her fans with a video that hinted at a surprising new venture—her supposed entry into the delivery business.

In the video, she is seen trying to master the art of riding a bicycle with her friend Tomike. The playful content sparked widespread speculation across social media platforms, particularly on X (formerly Twitter), where fans debated whether this was a genuine career move or simply a clever skit.

The suspense finally came to an end with the release of the brand reveal video, in which KieKie is dressed in full delivery attire, ready to embark on her new “business.”

The climax of the video shows her taking a refreshing break, enjoying a pack of Hollandia Yoghurt before continuing her “mission” to deliver Hollandia’s dairy products directly to fans’ doorsteps.

This playful and engaging campaign is all about promoting Hollandia’s nutritious range of dairy products while encouraging Nigerians to “Stay Ahead With Dairy Power.”

“We are thrilled to partner with KieKie for this campaign,” said Mrs. Toyin Nnodi, Marketing Director at Chivita/Hollandia (CHI Limited).

“Her relatable approach and strong connection with her audience make her the perfect fit for our brand. This campaign is not just about showcasing our dairy products but creating a meaningful and enjoyable connection with consumers. With Hollandia, you’re not just staying ahead—you’re staying ahead with dairy power.”

In addition, KieKie noted that joining forces with Hollandia will be a great opportunity to add the company’s unique touch of quality to the campaign.

“I have always admired their commitment to quality, I can’t wait to share how Hollandia’s dairy products can be a delicious and nutritious part of everyday life. After all, who doesn’t want to stay ahead with a little dairy power?”

Notably, the collaboration between Hollandia and KieKie has successfully captured the attention of a broad audience, blending entertainment with brand promotion in a way that resonates with consumers.

Hollandia is a flagship brand of CHI Limited, which has been a leading producer of innovative and high-quality dairy products, fruit drinks, and juices in Nigeria since 1982.

Now part of The Coca-Cola Company, CHI Limited continues to cater to the needs of health-conscious Nigerian consumers with its wide range of nutritious offerings.

With this latest campaign, Hollandia is reinforcing its reputation for quality while keeping consumers engaged and entertained.

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