Bio Food appoints Jennifer Mureithi as Head of Commercial Operations 

KENYA – Bio Food Products Ltd, a Certified B Corporation and leading dairy processor in Kenya, has announced the promotion of Jennifer Mureithi to the position of Head of Commercial Operations.

Jennifer, who has been with the company since 2014, previously held the role of Head of Retail Sales.

 In her new position, she will oversee both retail and B2B sales, bringing her extensive experience and visionary leadership to drive the company’s commercial success.

Jennifer’s journey in the dairy industry began at Brookside Dairy in 2007, where she worked as a Trade Marketing Supervisor. 

Her tenure at Brookside provided her with valuable experience in marketing leadership, which she has effectively leveraged at Bio Food Products Ltd. 

Over the past decade, Jennifer has demonstrated remarkable leadership and strategic acumen, significantly contributing to the company’s growth and strengthening its market position.

Under her leadership, Bio Food Products Ltd has achieved notable milestones, including winning three prestigious awards at the Africa Food Awards in 2023. 

The company was honored with the New Products of the Year Award for Bio Coconut Milk in the ‘Alternative Dairy, Beverages & Novel Food Products of the Year’ category. 

Additionally, Bio Food was recognized with the Sustainability Initiative of the Year Award for their innovative Feeding for Profit Program under the ‘Local Sourcing Initiative of the Year’ category. 

This program was designed to educate farmers on dairy farming best practices and help them generate revenue while producing high-quality milk.

Bio Food Products Ltd has also gained recognition for its customer-centric approach. The company was named one of the top 25 most customer-obsessed brands by Business Monthly-East Africa Edition.

This accolade reflected Bio Food’s commitment to delivering exceptional products and services to its customers.

Jennifer’s appointment comes at a time when Bio Food Products Ltd is looking to further solidify its leadership in the Kenyan dairy market. Her dual role in overseeing both retail and B2B sales is expected to drive the company’s commercial operations to new heights. 

“Jennifer has been doing an awesome job as Head of Retail Sales, and now she’ll be rocking both retail and B2B sales in her new role,” the company stated. “Her leadership and vision have been incredible, and we can’t wait to see her take us to new heights.“

In addition to celebrating Jennifer’s new role, Bio Food Products Ltd has also highlighted the achievements of its CEO, Joachim Westerveld, who was named CEO of the Year at the Africa Food Awards. 

Joachim’s intentional leadership has been instrumental in guiding the Bio Food team to great accomplishments, further cementing the company’s reputation for excellence.

With Jennifer Mureithi at the helm of commercial operations, Bio Food Products Ltd is poised for continued success and growth. 

Her experience, leadership, and dedication will undoubtedly contribute to the company’s mission of delivering high-quality dairy products and innovative solutions to its customers.