Peak Milk kicks off back-to-school campaign

NIGERIA – Peak Milk, dairy brand from FrieslandCampina WAMCO Nigeria, has launched the 2026 Back-to-School campaign, “Peak Love Back-To-School”, anchored on the insight that Back to School Season is a key season for parents to show love to their children as they go back to school ready to take on the new school year.

According to the company, for many Nigerian families, the back-to-school period is marked by renewed preparations, shopping for school essentials, getting new uniforms ready, planning meals, and adjusting family routines ahead of the first day of school.

It is also a time when parents look for ways to help their children feel confident and ready for the demands of a new school year.

Speaking on the campaign, Marketing Manager, Peak, Omolara Banjoko, said; “The back-to-school season is a crucial time for families because it represents a fresh start for children and a new chapter in their growth.

“Parents put considerable effort into ensuring their children are ready, from what they eat before school to the things they need throughout the day.

“At Peak, we want to support parents in this process and celebrate the love behind their preparation as they begin another school year, while creating opportunities for them to enjoy more value from Peak.”

The campaign rolled out across selected retail and consumer touchpoints nationwide from August 17, 2026, with activities designed to engage shoppers and families throughout the season.

FrieslandCampina WAMCO reports revenue of US$410M in 2025

Recently, FrieslandCampina WAMCO Nigeria PL reported revenue increased by 25%, from US$328 million (N493.6 billion) in 2024 to US$410 million (N615.9 billion) in 2025, driven by strong volume growth, targeted pricing initiatives, and sustained market expansion across key product categories.

The dairy maker swung to a profit after tax of US$12.2 million (N18.4 billion), reversing a US $498,000 (N749 million) loss a year earlier, while total equity jumped to US$12.5 million (N18.8 billion).

Gross Profit rose significantly to US$79.1 million (N119 billion) in 2025, as the dairy maker improved its product mix, increased operational efficiency, implemented cost-saving initiatives, and benefited from relative Naira strengthening in the second half of the year.

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