Paras Dairy introduces Galacia cream cheese 

INDIA – Paras Dairy, the dairy brand of VRS Foods Limited, has entered India’s cream cheese market with the launch of Galacia Cream Cheese at Anuga Select India in Mumbai.

The new product expands the company’s cheese portfolio as it seeks to address growing demand for cream cheese across bakeries, cafes, hotels, restaurants, food-service businesses and the home-baking segment.

The company noted it has invested more than US$10.33 million in its cheese business, with the investment aimed at strengthening manufacturing capabilities, expanding its product portfolio and supporting the growing demand for cheese products in India.

Galacia Cream Cheese is being positioned as an ingredient for both sweet and savoury applications. Its targeted uses include cheesecakes, frostings, desserts, sandwiches, wraps, dips and spreads.

The company is entering the cream cheese category at a time when the ingredient is being used across a wider range of bakery and food-service products.

According to the company, the institutional segment accounts for approximately 85–90% of India’s cream cheese demand, making professional users an important target market.

Bakeries, cake shops, cafes, hotels, restaurants, cloud kitchens and quick-service restaurants are among the businesses that the company intends to reach. Home bakers will also form part of the target consumer base.

For professional kitchens, consistency and functionality are important considerations when selecting cream cheese.

Paras Dairy plans to support its market entry through product sampling, application trials and engagement with bakery-specialist chefs.

The company plans to undertake product sampling and conversion initiatives in Mumbai, Bengaluru and Delhi to introduce Galacia Cream Cheese to professional users. Chef engagement and recipe trials are expected to form an important part of the strategy.

Gajinder Nagar, Joint Managing Director of VRS Foods Ltd, said the launch represents an important step in Paras Dairy’s expansion in the value-added cheese segment.

He highlighted product consistency, manufacturing expertise, cold-chain management and application performance as important factors in the specialised category.

VPS Malik, Chief Marketing Officer of VRS Foods Ltd, said cream cheese is becoming increasingly relevant across India’s evolving bakery and food-service industry.

The company intends to build adoption through product experience, chef engagement and application-focused sampling.

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