Hudsonville Ice Cream appoints CJ Ellens as CEO

USA – Hudsonville Ice Cream has appointed CJ Ellens as its next chief executive officer, effective 1 January 2027.

Ellens, currently executive vice president, will succeed Tina Floyd, who has served as CEO since January 2023.

The appointment follows a succession planning process Denny and Scoob Ellens developed over several years, alongside trusted advisors, to prepare the company for its next generation of leadership while preserving its culture, values, and entrepreneurial spirit.

During her tenure, Floyd has overseen a period of growth and transformation, including the expansion of Hudsonville’s branded and co-manufacturing businesses and the strengthening of its capabilities.

She will continue to support the company during the transition, working with Ellens and remaining involved as a trusted advisor.

As CEO, Ellens will focus on building on the company’s existing foundations and positioning it for long-term growth.

His priorities include investing in employees and capabilities, using technology to strengthen operations and competitiveness, deepening relationships with partners and pursuing new business opportunities.

Ellens said, “As we look ahead, I feel a real sense of responsibility for what we’ve built together, but also an incredible excitement for what is still possible. We’ve built something special together, and I believe the best of Hudsonville is still ahead of us.

“I’m excited about the momentum we’re building and what we can accomplish together – not only for the business, but through the impact we can have on our people, our partners and the communities we serve.”

The company recently launched a new flavor that combines classic dessert tastes with a chewy twist.

Dirt Cake includes vanilla and chocolate pudding-flavored ice cream, cream-filled chocolate cookies and gummy worms, according to a community announcement.

The gummy worms, produced by Albanese Confectionery, are specially designed to remain chewy even when frozen in ice cream, according to the announcement.

Hudsonville Ice Cream has also introduced two other new flavors this spring: Brownie Sundae (vanilla ice cream with chocolate brownie chunks, rainbow sprinkles and a fudge swirl) and Fruit Smoothie Bars (made with a blend of strawberry, orange and mango fruit sherbets).

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