Happy Cow Dairy introduces new products

KENYA – Happy Cow Dairy has introduced two new products: Jolly Fresh Lactose-Free Yogurt and Jolly Fresh Strawberry Chia Seeds Kefir, expanding its portfolio.

The lactose-free yogurt caters to consumers with lactose intolerance, offering a creamy, nutritious option without digestive discomfort. By introducing this option, Happy Cow Dairy responds to growing demand for accessible dairy alternatives that don’t sacrifice taste or quality.

The Strawberry Chia Seeds Kefir blends probiotic-rich kefir with nutrient-dense chia seeds to create a functional beverage that supports gut health and satiety.

Happy Cow offers a complete product portfolio marketed across East Africa under the Cheese makers from Holland, Jolly Fresh, Hollander, and Yogies brands.

With a keen focus on consistent product quality, we produce all products in accordance with ISO 22000:2005 and Halal certification.

Yogurt Market Size to reach USD 213.7 Billion – IMARC Group reports

The global yogurt market size was valued at US$134.3 billion in 2025 and is expected to reach US$213.7 Billion by 2034, exhibiting a CAGR of 5.1% during 2026-2034. Europe currently dominates the market, holding a market share of over 33.6% in 2025.

The increasing awareness regarding the importance of gut health, sudden inclination towards high-protein diets, and the growing consumption of ready to eat (RTE) food products are some of the major factors propelling the market.

The global yogurt market share is expanding significantly as increasing consumer health consciousness influences dietary preferences and boosts demand for nutrient-rich, functional foods like yogurt.

As per a survey, 93% of Americans said that they feel compelled to eat healthy, at least some of the time.

Another 63% said they try to eat healthy most of the time. Yogurt is widely regarded as a healthy option because of its high protein content, probiotic benefits, and rich assortment of essential vitamins and minerals.

The introduction and adoption of healthier dietary habits and increasing health awareness in the Middle East and Africa have been the drivers of the yogurt market.

This, coupled with high demand for functional foods such as probiotics, has made yogurt widely consumed, considering digestive and immunity benefits.

Furthermore, the region has a high lactose intolerance prevalence, with estimates by PMC stating that about 70% of the population is affected, hence increasing the need for lactose-free and plant-based yogurt products.

Improved flavors, packaging, and rising disposable income further drive urban scenography market development and diversification.

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