Core Power returns to USA in 2027

USA – Core Power, Fairlife’s brand, has announced that beginning January 2027, Core Power Banana will return to the USA in both 26g and 42g protein options.

Core Power Banana pairs fresh banana taste with the high-quality protein consumers expect from Core Power. Available in 14oz bottles, both protein options are lactose-free and gluten-free.

Each bottle provides: Core Power Banana 26g: 26 grams of protein, 170 calories and 7 grams of sugar and Core Power Banana 42g: 42 grams of protein, 230 calories and 8 grams of sugar.

Alongside Banana’s return, Core Power will introduce Strawberry to its 26g protein lineup, giving consumers more choice based on their taste and protein preferences.

Made with fairlife ultra-filtered milk and real strawberry puree, Core Power Strawberry 26g will offer another flavor option for post-workout recovery. Each 14oz bottle provides 26 grams of protein, 170 calories and 6 grams of sugar.

Strawberry, already available in Core Power’s 42g lineup, will become a permanent part of the 26g lineup. It will replace Core Power Strawberry Banana, giving Banana and Strawberry distinct places within the portfolio.

Fairlife breaks ground on its US$650M facility

Recently, the company broke ground on a US$ 650 million project to expand its facility in Coopersville, Michigan.

The Expansion will add two new production lines, 245,000 square feet to existing facility and approximately 200 new full-time jobs.

The expansion project is expected to be completed in early 2028. The company is also in the final stages of completing a new fairlife production facility in upstate New York. Other fairlife production facilities are located in Arizona, New Mexico and Ontario, Canada.

Fairlife was launched in 2012 with the belief that milk and its natural health benefits can be made even better.

The company leverages ultra-filtration to create great-tasting products that nourish consumers and fit into their modern lifestyles.

With approximately US$4 billion in annual retail sales, fairlife offers a wide range of products including fairlife® ultra-filtered milk, Core Power® protein shakes, and fairlife® Nutrition Plan® shakes.

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