Choge replaces outgoing MD Nixon Sigey and steps into the role at a time of mounting financial pressure and sectoral scrutiny.
The decision comes amid an ongoing dispute between the brand and its parent company, The Magnum Ice Cream Company (TMICC), over governance and board oversight.
The move marks a clear shift in leadership at the Kaira District Cooperative Milk Producers’ Union, one of India’s most influential dairy institutions.
Majid’s role as CIO will center on guiding SADAFCO’s digital strategy, fostering innovation across business functions, and building robust systems that support the company’s vision for the future.
Coca-Cola confirms leadership transition as Henrique Braun is appointed to succeed James Quincey as CEO in 2026.