Almarai ranked among the Top Most Influential Brands in Saudi Arabia

SAUDI ARABIA – Almarai has been ranked the most influential brand in the food and grocery sector in Saudi Arabia, in addition to being ranked third among the most influential Saudi brands in the Kingdom, according to a study released by Ipsos this year. 
 
This ranking reflects the trust consumers place in Almarai and its daily presence in the lives of families who choose its products day after day. Almarai is also the only food and beverage brand to secure a place among the Kingdom’s overall top ten most influential brands. 

The assessment measured influence through a range of dimensions, including trustworthiness, engagement, leadership, corporate citizenship, and other key indicators.

The results highlight Almarai’s position as a trusted Saudi brand, deeply rooted in national identity and present in the daily lives of families across the Kingdom. 

Ipsos awarded this recognition to Almarai as part of a study based on the opinions of Saudi consumers, aiming to understand how brands earn a meaningful place in people’s lives through trust, engagement, and lasting relevance. 

This recognition adds to a series of achievements for Almarai, including its ranking as the fourth most valuable dairy brand globally in the 2025 Brand Finance report for the third consecutive year, reflecting the strength of its brand and its leadership position in the food and beverage sector.

Almarai announces US$4.8B investment in Saudi dairy farms to boost food security

In 2024, the company unveiled a US$4.8 billion investment program spanning over the next five years in a bid to diversify production and fortify food security within the kingdom.

The Riyadh-based company, boasting a 16% ownership by Saudi Arabia’s Public Investment Fund, disclosed its intention to channel funds into core dairy, juice, and baked goods products while earmarking resources for technological advancements.

Moreover, Almarai revealed plans to bolster supply chain logistics, broaden poultry sales, and introduce a plethora of new products, as outlined in a report to the stock exchange on Monday.

Despite Saudi Arabia’s stature as the world’s largest exporter of oil, it grapples with a reliance on imports for approximately 80% of its food supply.

The company said its strategy is aligned with Saudi Arabia’s Vision 2030 plan to diversify the economy away from oil by investing in other industries and selling state assets.

“Investment in the food industry contributes to achieving food security in the kingdom and the region while adding value to shareholders.”

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