Bel Group expands with new Kiri sweet bites in UAE

UAE – Bel Group has introduced Kiri® Sweet Bites, a new snacking experience launching across the Middle East region, with Dubai Design Week providing the perfect creative stage to bring it to life.

The company noted that Kiri Sweet Bites is a sweet, cube snack designed for those little moments when you need a sweet reset.

With just 16 kcal per bite, Kiri Sweet Bites comes in four exciting flavours: Strawberry Fraisier, Mango & Passionfruit, Peach & Jasmine, and Lychee and in 2 different formats (15 cubes and 5 cubes).

This launch is also part of Bel’s broader ambition to expand into mindful snacking, creating more choices that bring together pleasure, nutrition and responsible portions, while fitting into people’s everyday lives.

Bel group reports US$2.2B sales in H1 2026

The company reported consolidated net sales of US$2.17 billion (€1,877 million), with organic growth of +4.2% in H1 2026.

Recurring operating income was US$158.27 million (€137 million), up US$28.93 million (€25 million) organically (+22.3%) compared to the same period of the previous year.

Volume growth, sustained productivity, and optimized procurement performance enabled the Group to absorb inflationary pressures linked to the geopolitical context, while continuing investments in its core brands and transformation.

Recurring operating margin: 7.3%, reflecting the strength of the Group’s model in a context of currency volatility and increased investments to support the Group’s future growth.

Free cash flow was US$23.16 million (€20 million), illustrating solid cash generation performance in a context of typical seasonality in working capital requirements.

E-commerce and Out-of-Home (OOH) channels: continued double-digit global growth in these channels (+14%), confirming the ongoing development of new consumption patterns.

In H1 2026, innovation remained at the heart of Bel’s strategy to address new nutritional expectations and evolving food consumption patterns.

The Group notably launched the Pom’Potes® Sport range in France, the GoGo squeeZ® SlymeZ range in the United States, and Mini Babybel® Pro, while enriching its portfolio with the first Skyr spreadable cheese under the Kiri®.

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