New Barn Organics, BAM partner to introduce buckwheat milk

USA – New Barn Organics, a USA plant-based milk specialist, and BAM The Brand have partnered to launch a buckwheat-based milk alternative product at Whole Foods Market.

The collaboration was established through Whole Foods Market’s Local and Emerging Accelerator Program, where BAM was chosen to participate and paired with plant-based beverage producer New Barn as a mentor.

The partnership sees BAM’s buckwheat platform combined with New Barn’s expertise in organic, regenerative food production and retail distribution.

It aims to support BAM in expanding its buckwheat ingredients, making them more scalable across various F&B categories and helping to expand them into new formats.

New Barn acquired BAM’s buckwheat milk recipes as part of the collaboration, and is now launching New Barn Organics Buckwheat Milk to market, powered by BAM’s shelf-stable Buckwheat Milk Powder innovation.

“The CPG industry is competitive, and we saw a unique opportunity to be stronger together. Plant-based milk remains a core category, and Buckwheat Milk is a natural next step as consumers seek regenerative, delicious ways to diversify their diets.

“This partnership accelerates category growth and enables BAM to expand buckwheat into new formats.”said Paige Hansen, founder and CEO of BAM the Brand.

It is available now at regional Whole Foods Markets stores across Southern Pacific, Northern California, Southwest, Rocky Mountain and Florida.

BAM The Brand, short for “Because Agriculture Matters,” is a US-based food and beverage company focused on developing innovative products from buckwheat, a climate-resilient and regenerative crop.

Founded in 2021, the company aims to create nutritious, sustainable alternatives to conventional dairy and plant-based ingredients while supporting more resilient agricultural systems.

BAM initially gained attention for developing buckwheat milk, positioning buckwheat as an alternative plant-based ingredient with applications in beverages and other food products.

New Barn Organics is a US-based food company founded in 2015, focused on producing organic, dairy-free and regenerative food products.

The company began after its founders sought an almond milk made with simple, organic ingredients and has since developed a portfolio spanning almond milk, coconut milk, buckwheat milk and regenerative organic pasture-raised eggs

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